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Chiropractic and Osteopathic Services in Australia - Market Research Report (2015-2030)

Arna Richardson Arna Richardson Melbourne, Australia Last Updated: August 2025 ANZSIC Q8534

Revenue

$1.8bn

2025-26

$1.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

18,243

Businesses

6,732

Wages

$XXX.Xm

Chiropractic and Osteopathic Services in Australia industry analysis

An increasing number of Australians experiencing chronic health conditions, particularly diseases of the musculoskeletal system and connective tissues, is driving demand for chiropractic and osteopathic services. Older adults are especially affected by conditions like osteoarthritis and rheumatoid arthritis. According to the Australian Bureau of Statistics’ National Health Survey 2022 (latest data available), over 7.0 million Australians live with long-term musculoskeletal diseases, including 4.0 million with back problems. This demand is further fuelled by rising public awareness of musculoskeletal health, a greater emphasis on holistic and preventive care, and lifestyle factors like more sedentary habits. Chiropractic and osteopathic services receive minimal government subsidisation, with many patients relying on private health insurance coverage to help reduce out-of-pocket expenses. This means trends relating to household disposable income and private health insurance extras coverage strongly influence industry performance. Lower sports participation rates and falling work accident rates have also affected the industry's growth path in recent years. Overall, growth in industry revenue is expected to be a subdued 0.3% annualised over the five years through 2025-26, to $1.8 billion, although this hides a volatile performance caused by earlier pandemic-related disruptions. This trend includes expected growth of 0.9% in 2025-26.Going forwards, the industry will continue to benefit from Australia's ageing population. As older individuals tend to have higher rates of private health insurance extras coverage than younger consumers, this trend may support demand growth for industry practitioners. A projected rise in disposable household income may also make it easier for consumers to cover out-of-pocket expenses for industry treatments. The industry's changing operating environment may encourage industry practitioners to adopt new business models to protect profit margins. New business models will become more patient-centric as practitioners focus on providing personalised treatment plans, holistic health outcomes and wellness services. In some instances, practitioners may opt to join multi-disciplinary allied health practices to minimise overhead costs. These favourable variables are forecast to support revenue growth of 1.5% annualised over the five years through 2030-31 to $1.9 billion.

Trends and Insights

  • More than 7.0 million Australians suffer from diseases of the musculoskeletal system and connective tissue. As chiropractors’ and osteopaths’ efficacy becomes more widely accepted, consumers have been more willing to seek chiropractic and osteopathic services for treatment.
  • Chiropractors and osteopaths offer different services. Osteopaths typically focus on massages, whereas chiropractors generally cover diagnostic imaging and physical manipulation, particularly of the spine.
  • The distribution of chiropractic and osteopathic services enterprises largely follows the Australian population’s distribution. The two most populous states – New South Wales and Victoria – account for approximately two-thirds of industry enterprises and registered practising chiropractors and osteopaths.
  • Industry practitioners compete on price, service differentiation, quality of service and location. Chiropractors seek to differentiate their services from other health practitioners – including other chiropractors – to win and retain customers or obtain a price premium for their services.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 0.3 % over the past five years, to reach an estimated $1.8bn in 2025.

Trends and Insights

Conflicting trends underscore the industry's recent mixed performance

  • Disruptions associated with the COVID-19 pandemic initially distorted the industry's performance and threw it off its historical growth path. It has since returned to pre-pandemic levels, although high inflation rates are now altering its apparent performance.
  • Additional trends and insights available with purchase
Chiropractic and Osteopathic Services in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Favourable demand trends will support industry revenue

  • With out-of-pocket payments likely to remain the industry's single largest funding source, its performance will remain highly sensitive to discretionary expenditure patterns. As inflationary pressures ease, rising disposable incomes may encourage consumers to pay higher out-of-pocket costs for chiropractic and osteopathic treatments. Rising disposable incomes will also bolster the number of Australians who hold private health insurance general treatment (ancillary) cover. This may provide growth opportunities for relevant chiropractic and osteopathic practices that hold service agreements with Australia's major private health insurance funds.

Biggest companies in the Chiropractic and Osteopathic Services in Australia

Company
Market Share (%)
2026
Revenue
2026

There are no companies that hold a market share exceeding 5% in the Chiropractic and Osteopathic Services in Australia industry.

Products & Services Segmentation

Chiropractic and Osteopathic Services in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including General chiropractic services, Osteopathic services and Specialist chiropractic services. General chiropractic services is the largest segment of the Chiropractic and Osteopathic Services in Australia.

Trends and Insights

General chiropractic services are the largest service segment

  • General chiropractic services primarily focus on diagnosing, treating and preventing disorders of the musculoskeletal system. This can include developing individualised treatment plans for both acute injuries and chronic conditions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry practitioners primarily provide chiropractic or osteopathic services.

What's included in this industry?

Products and services covered in the Chiropractic and Osteopathic Services industry in Australia include General chiropractic services, Specialist chiropractic services and Osteopathic services.

Companies

Companies covered in the Chiropractic and Osteopathic Services industry in Australia include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Chiropractic and Osteopathic Services industry in Australia include chronic disease management, osteopathy and chiropractic.

Industry Code

ANZSIC 2006

ANZSIC 8534 - Chiropractic and Osteopathic Services in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

More than 7.0 million Australians suffer from diseases of the musculoskeletal system and connective tissue. As chiropractors’ and osteopaths’ efficacy becomes more widely acc...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Chiropractors and osteopaths offer different services. Osteopaths typically focus on massages, whereas chiropractors generally cover diagnostic imaging and physical manipulat...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The distribution of chiropractic and osteopathic services enterprises largely follows the Australian population’s distribution. The two most populous states – New South Wales...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Industry practitioners compete on price, service differentiation, quality of service and location. Chiropractors seek to differentiate their services from other health practi...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

There are no companies that hold a market share exceeding 5% in the Chiropractic and Osteopathic Services in Australia industry.

Analyst insights

Most Chiropractic and Osteopathic Services industry enterprises are small-scale, independent practices. This underscores the industry's highly fragmented nature, with no prac...

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

As Medicare generally doesn’t cover chiropractic and osteopathic services, trends in household disposable income and private health insurance membership are very important. P...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Most industry practitioners are either sole proprietors or operate in small-scale partnerships. This means cost structures are similar across the Chiropractic and Osteopathic...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Chiropractic and Osteopathic Services industry in Australia in 2025?

The market size of the Chiropractic and Osteopathic Services industry in Australia is $1.8bn in 2025.

How many businesses are there in the Chiropractic and Osteopathic Services industry in Australia in 2025?

There are 6,732 businesses in the Chiropractic and Osteopathic Services industry in Australia, which has grown at a CAGR of 2.5 % between 2020 and 2025.

How may import tariffs affect the Chiropractic and Osteopathic Services industry in Australia?

The Chiropractic and Osteopathic Services industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Chiropractic and Osteopathic Services industry in Australia?

The Chiropractic and Osteopathic Services industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Chiropractic and Osteopathic Services industry in Australia grown or declined over the past 5 years?

The market size of the Chiropractic and Osteopathic Services industry in Australia has been growing at a CAGR of 0.3 % between 2020 and 2025.

What is the forecast growth of the Chiropractic and Osteopathic Services industry in Australia over the next 5 years?

Over the next five years, the Chiropractic and Osteopathic Services industry in Australia is expected to grow.

What does the Chiropractic and Osteopathic Services industry in Australia include?

General chiropractic services and Specialist chiropractic services are part of the Chiropractic and Osteopathic Services industry in Australia.

How competitive is the Chiropractic and Osteopathic Services industry in Australia?

The level of competition is moderate and steady in the Chiropractic and Osteopathic Services industry in Australia.

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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