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Alternative Health Therapies in Australia Industry Data and Analysis
Alternative Health Therapies are often collectively called complementary and alternative medicine (CAM). CAM is often used alongside conventional medical treatments to improve health and wellbeing. According to Complementary Medicines Australia, more than 70% of Australians use complementary medicines and natural therapies. The Australian population’s evolving multicultural nature has bolstered demand for various complementary and alternative health products and services, as has the growing number of Australians taking a more holistic approach to their health. The growing use of CAM in palliative care has also driven demand with a rising number of patients being treated in tandem with conventional medical practitioners.
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What's included in this industry analysis
IBISWorld's research coverage on the Alternative Health Therapies industry in Australia includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released January 2025.
About this industry
What's this industry report about?
The Alternative Health Therapies industry in Australia operates under the ANZSIC industry code X0015. Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative treatment. The industry covers traditional complementary and alternative medicines and therapies (CAM), in addition to those often included within the wider definition of the natural medicine industry, like chiropractic services. Related terms covered in the Alternative Health Therapies industry in Australia include ayurveda, palliative care and ancillary cover.
What's included in this industry?
Products and services covered in Alternative Health Therapies industry in Australia include Chiropractic and osteopathy, Herbal and traditional medicines and Complementary and alternative health therapies.
What companies are included in this industry?
The Alternative Health Therapies industry in Australia is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Alternative Health Therapies industry in Australia.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Alternative Health Therapies industry in Australia.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Alternative Health Therapies industry in Australia.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Alternative Health Therapies industry in Australia. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Alternative Health Therapies industry in Australia. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Alternative Health Therapies industry in Australia. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Alternative Health Therapies industry in Australia. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Alternative Health Therapies industry in Australia.
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Frequently Asked Questions
What is the market size of the Alternative Health Therapies industry in Australia in 2026?
The market size of the Alternative Health Therapies industry in Australia is $4.2bn in 2026.
How many businesses are there in the Alternative Health Therapies industry in Australia in 2025?
There are 21,238 businesses in the Alternative Health Therapies industry in Australia, which has grown at a CAGR of 2.5 % between 2020 and 2025.
How may import tariffs affect the Alternative Health Therapies industry in Australia?
The Alternative Health Therapies industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Alternative Health Therapies industry in Australia?
The Alternative Health Therapies industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Alternative Health Therapies industry in Australia grown or declined over the past 5 years?
The market size of the Alternative Health Therapies industry in Australia has been growing at a CAGR of 0.4 % between 2020 and 2025.
What is the forecast growth of the Alternative Health Therapies industry in Australia over the next 5 years?
Over the next five years, the Alternative Health Therapies industry in Australia is expected to grow.
What does the Alternative Health Therapies industry in Australia include?
Chiropractic and osteopathy and Herbal and traditional medicines are part of the Alternative Health Therapies industry in Australia.
How competitive is the Alternative Health Therapies industry in Australia?
The level of competition is moderate and increasing in the Alternative Health Therapies industry in Australia.
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