Isentia Group Limited operates as a business intelligence software company. The company categorises its operations into five primary business sections:
Monitor: Filtering data from media items, social media, online sources, broadcast channels and print media, allowing for the monitoring of brand reputation, competitor movements, specific topics and industry news.
Analyse: Displays information in ways that allows interpretation of data to assist in tracking results and performance.
Activate: Compilation of information through alerts, profiles, media releases and briefings.
Solve: Insights tailored specifically for customers and their market, customers, products and partners.
Experience: Ensuring that their product is best suited towards their customers and their organisation, goals and audiences.
The company operates through a number of subsidiaries to provide media intelligence services to Australia, New Zealand, Malaysia, Singapore, Indonesia, Vietnam, Philippines, Thailand, the United States of America, United Kingdon, China and South Korea.