Australia
AU C4322 |Business Environment Profile

Sport participation in Australia - Data and Analysis (2001-2034)

IBISWorld forecasts that Australia's sports participation will dip by 0.06 percentage point in 2026-27, to reach 67.58% of the population. Participation is expected to normalise slightly after a solid recovery in 2024-25, when the weekly rate climbed to 67.7% from 66.0% a year earlier and the share of Australians aged 15 and over active at least three times a week rose to 49.0% from 47.6%. Although Australians are generally becoming more aware of the importance of health and exercise, the slowly shifting demographic profile of Australia means that people aged 15 to 64, which includes the most active age groups, are making up a declining share of the total population.Cost-of-living pressures have eased as a constraint on participation in recent years, with real household disposable income climbing after 2022-23 as inflation has moderated and tax cuts have flowed through, supporting a recovery in discretionary spending on recreation and coinciding with the lift in participation in 2024-25. Even so, cost remains a barrier. Membership pricing at gyms, health clubs and class-based formats like CrossFit, Hyrox and Body Fit Training (BFT) continues to price out price-sensitive participants, leaving them to self-motivate their exercise regime without the social pressure of routinely attending a team sport or class.The composition of participation has shifted away from organised club sport. Just over half of Australians aged 15 and over took part in a sport-related activity, but only around a quarter played organised sport and most who get active do so outdoors in parks and on pavements or at home rather than at a club or facility. Walking, fitness and gym activity, bushwalking, running and swimming rank as the most common activities, while pickleball, padel and pilates are among the fastest growing. Informal activity carries no registration fee, fixed training time or competitive expectation, so it has cushioned the headline rate even as club-based participation has stagnated.The Australian Sports Commission (ASC) highlights poor health or injury, increasing age and competing commitments as the factors that most consistently result in non-participation by Australians aged 15 and over, with perceived competency, the perception that sporting environments are too competitive and the inconvenience of training and competition times weighing more specifically on organised sport. At the same time, physical health and fitness are the strongest motivators for Australians aged 15 and over to participate in sport and physical activity. The ASC also notes that emerging research suggests that either specialisation or non-participation at a younger age may contribute to an individual not participating in sport to any degree at an older age.Women drove the improvement in the headline rate during 2024-25. The share of women participating at least three times a week rose to 50.3%, overtaking men at 47.8% after the two cohorts sat at the same level a year earlier, while annual participation among women climbed 2.2 percentage points to 85.3% and narrowed the gap with men to 0.6 points. The growth of women's leagues, both domestically and internationally, has shed new light on women's sport, encouraging non-athletes to participate in recreational and competitive sports in ways not seen before.The Australian Capital Territory recorded the highest weekly participation rate over 2024-25, at 77.2%, while South Australia recorded the lowest, at 65.9%. Overall, IBISWorld estimates sport participation to shrink at an annualised 0.04 percentage points over the five years through the end of 2026-27.

Unlock the most recent data and analysis

Curious about what drives these trends? IBISWorld's analyst coverage on the sport participation includes detailled analysis on the current performance, outlook and industries affected.

Sport participation

2001-2034

Already have an account? Log in

Estimated Value in 2027

XX
2022-27 CAGR XX%
2026-27 Change XX%

Forecast Value in 2034

XX
2027-34 CAGR XX%
2027-28 Change XX%

This report analyses the percentage of the Australian population participating in sports and physical recreation, including walking, jogging and running, at least once weekly during the financial year. The data for this report is sourced from the Australian Sports Commission and is measured in percentage points for each financial year. The methodology for the data source changed for the 2023-24 financial year, resulting in a significantly lower estimate for this KED. For this reason, historical results have been adjusted to account for the change in methodology.

Access this data your way

IBISWorld Industry Reports are available in multiple formats to fit seamlessly into your workflow.

IBISWorld Industry Report platform

IBISWorld Platform

Answer any industry question in minutes with our entire database at your fingertips.

Screen of code example for the IBISWorld api

API Data Delivery

Feed trusted, human-driven industry intelligence straight into your platform.

IBISWorld Data integration with a Client user interface

Integrations

Streamline your workflow with IBISWorld’s intelligence built into your toolkit.

Industries related to this market

Explore industries with similar markets, supply chains, and economic drivers to gain broader context and insights.

Related Industries

Industry Country Last 5-yr CAGR Forecast 5-year CAGR Revenue
Mixed Martial Arts Studios in Australia
Australia
Australia
XX% XX% $XX
Sports & Physical Recreation Clubs in Australia
Australia
Australia
XX% XX% $XX
Sports Administrative Services in Australia
Australia
Australia
XX% XX% $XX
Sports Instructors in Australia
Australia
Australia
XX% XX% $XX
Toy & Sporting Goods Manufacturing in Australia
Australia
Australia
XX% XX% $XX
Sports & Physical Recreation Clubs in Australia
Australia
Australia
XX% XX% $XX
Sports & Recreation Facilities Operation in Australia
Australia
Australia
XX% XX% $XX
Artificial Grass & Turf Installation in Australia
Australia
Australia
XX% XX% $XX
Functional Beverage Production in Australia
Australia
Australia
XX% XX% $XX
Online Sporting Apparel in Australia
Australia
Australia
XX% XX% $XX
Personal Trainers in Australia
Australia
Australia
XX% XX% $XX
Sports & Recreation Facilities Operation in Australia
Australia
Australia
XX% XX% $XX
Toy & Sporting Goods Wholesaling in Australia
Australia
Australia
XX% XX% $XX
Golf Equipment Stores in Australia
Australia
Australia
XX% XX% $XX
Online Sporting & Physical Recreation Goods Sales in Australia
Australia
Australia
XX% XX% $XX
Physiotherapy Services in Australia
Australia
Australia
XX% XX% $XX
Pilates & Yoga Studios in Australia
Australia
Australia
XX% XX% $XX
Sport in Australia
Australia
Australia
XX% XX% $XX
Sports Administrative Services in Australia
Australia
Australia
XX% XX% $XX
Chiropractic & Osteopathic Services in Australia
Australia
Australia
XX% XX% $XX
Fitness & Athletic Clothing Stores in Australia
Australia
Australia
XX% XX% $XX
Physiotherapy Services in Australia
Australia
Australia
XX% XX% $XX
Sport & Camping Equipment Retailing in Australia
Australia
Australia
XX% XX% $XX
Toy & Sporting Goods Wholesaling in Australia
Australia
Australia
XX% XX% $XX
Ski & Snowboard Shops in Australia
Australia
Australia
XX% XX% $XX

Your industry answers engine

When the stakes are high, you need intelligence that cuts through the noise—wherever you work.

10,000,000+ Data points

100% Industry analyst verified

50,000 + Industry titles

Frequently Asked Questions

What was the sport participation in Australia in 2027?

The sport participation in Australia in 2027 was 67.58 percentage.

How has the sport participation in Australia changed in 2027?

The sport participation in Australia declined by -0.04% in 2027.

What was the forecast growth rate of sport participation in Australia over the next five years?

IBISWorld’s data and analysis on sport participation in Australia includes forecasted growth rates over the next five years.

Cut through the noise with intelligence you can trust

/img/content/home/cta-image-1.webp
/img/content/home/cta-image-2.webp
/img/content/home/cta-image-3.webp
/img/content/home/cta-image-4.webp
/img/content/home/cta-image-5.webp
Claude Product Details