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Trade Show and Conference Planning in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Trade Show and Conference Planning Market Research Report | NAICS 56192 | Feb 2017

Main event: Improved corporate profit and marketing budgets will support revenue gains

The Trade Show and Conference Planning market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
Annual Growth
Industry Threats & Opportunities
  • Revived corporate profit will spur demand, but online events may constrain growth
  • Larger industry operators have increased their market share by acquiring struggling smaller companies
  • Operators will need to invest in technology to increase productivity and enhance their services
  • ... purchase to read more

Industry Analysis & Industry Trends

After a period of slow growth and diminished corporate spending plagued industry operators, trade show and event planners will experience improved conditions over the next five years. With domestic travel increasing and corporate profit returning, more individuals will attend trade shows and conventions again. However, the rise of online events may limit future growth... ... purchase to read more

Industry Report - Industry Products Chapter

Exhibit sales and design services

Exhibit sales and design are estimated to generate 44.0% of total industry revenue in 2017. This segment includes the sale of floor space at trade shows, conferences, conventions or expositions. Clients purchase space to model products or services they provide to consumers or downstream businesses. In addition, industry operators must plan and organize the floor space to use it most efficiently. Areas that offer greater exposure to event attendees are likely to be sold at a higher price and generate a substantial share of this segment's revenue. Spaces are often sold long before the event will be held so exhibitors know the size and shape of the space they will have. Clients then build their exhibit to maximize the space. Ope.. ... purchase to read more

Additional Insights for the Trade Show and Conference Planning Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trade Show and Conference Planning Industry are

  • Ability to manage external (outsourcing) contracts
  • Maintenance of excellent customer relations
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Domestic trips by US residents in the Trade Show and Conference Planning industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Trade Show and Conference Planning Industry?

    Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133).

    Industry Products
    Sponsorships, entertainment and advertising salesShipping, logistics and other servicesRegistration, analytics and show servicesExhibit sales and design services
    Industry Activities
    Automobile show managing, organizing or promotingConvention managing, organizing or promotingCraft fair managing, organizing or promotingFlower show managing, organizing or promotingHome show managing, organizing or promotingTrade show managing, organizing or promotingConvention promoting with or without facilitiesTrade show promoting with or without facilities

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Domestic trips by US residents
  • Per capita disposable income
  • Inbound trips by non-US residents
  • Current Performance
  • Steady recovery
  • Employment, profit and enterprises
  • Travel trends
  • Chart: Revenue Growth
  • Industry Outlook
  • Planning for success
  • Technology trends
  • Table: Trade Show and Conference Planning Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Trade Show and Conference Planning Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Manufacturing
  • Car & Automobile Manufacturing
  • Professional, Scientific and Technical Services
  • Professional Organizations
  • Consumers
  • Key Selling Industries
  • Casino Hotels
  • Hotels & Motels
  • Musical Groups & Artists
  • Products & Services
  • Exhibit sales and design services
  • Registration, analytics and show services
  • Sponsorships, entertainment and advertising sales
  • Shipping, logistics and other services
  • Chart: Trade Show and Conference Planning Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Other
  • Consumer goods, sporting goods, travel and other consumer services
  • Medical and healthcare
  • Business services
  • Producers of commodities, chemicals and engineered materials manufac
  • Communications and information technology
  • Chart: Major Market Segmentation for the Trade Show and Conference Planning Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Trade Show and Conference Planning
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Trade Show and Conference Planning Industry
  • Industry Globalization
    Major Companies
    The Freeman Companies
    Viad Corp.
  • Table: The Freeman Companies - financial performance
  • Table: Viad Corp. - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Trade Show and Conference Planning Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Trade Show and Conference Planning Industry
  • Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Corporate Profit (2008-2022)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • Commerce transactions between businesses
  • Business-To-Consumer
  • Transactions between a business and its consumers
  • Trade Show
  • An industry-specific exhibition designed to showcase and demonstrate the respective trade's latest products, services, studies or activities.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Trade Show and Conference Planning:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Trade Show and Conference Planning market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trade Show and Conference Planning, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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