Forgot Password?

Market Research in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Market Research Market Research Report | NAICS 54191 | Oct 2016

Survey says: Rising corporate profit and online opportunities will spur revenue growth

IBISWorld’s Market Research market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Changes in media consumption will revolutionize traditional methods of conducting market research
  • The combined effects of consolidation and slow employment growth resulted in low operating costs
  • Increased demand for industry services will only increase employment to a point
  • ... purchase to read more

Industry Analysis & Industry Trends

The Market Research industry experienced slow but steady growth over the past five years. As corporate profit rapidly rose in 2010, businesses emerged from their cost-conscious slump and began to develop new products, increasing their investment in market research to attract new customers. Over the next five years, changes in media consumption and the growing use of social media will revolutionize traditional methods of conducting market research. As the industry's major players pursue this growth opportunity, industry revenue growth is expected to accelerate... ... purchase to read more

Industry Report - Industry Locations Chapter

The industry tends to have a higher concentration in the West and Mid-Atlantic regions. Many market research companies locate themselves in proximity to the headquarters of major clients. For example, media and advertising agencies both follow similar geographic distribution patterns.

IBISWorld estimates that the Mid-Atlantic region accounts for 23.5% of industry establishments. Within the region, New York and New Jersey have especially large numbers of operators, accounting for 11.8% and 4.3% of total US establishments, respectively. New York has an especially high concentration of advertising companies given its portion of the country's population.

IBISWorld estimates that the West region accounts for an estimated 22.4% of total establishments. Cal.. ... purchase to read more

Additional Insights for the Market Research Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research Industry are

  • Firms who have the ability to quickly adopt new technology
  • Access to skilled and flexible workforce
  • Provision of relevant results
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Research and development expenditure in the Market Research industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Market Research Industry?

    Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

    Industry Products
    Market research by phoneMarket research via electronic meansMarket research by mailFace-to-face market research (including focus groups)Public opinion pollingOther research services
    Industry Activities
    Broadcast media ratingMarketing analysis or researchOpinion researchPolitical opinion pollingPublic opinion pollingStatistical sampling

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Research and development expenditure
  • Corporate profit
  • Investor uncertainty
  • Current Performance
  • Consolidation and improving profit
  • Growth opportunities
  • Chart: Revenue Growth
  • Industry Outlook
  • Improving profit
  • New media, new opportunities
  • Table: Market Research Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Brand Name Pharmaceutical Manufacturing
  • Generic Pharmaceutical Manufacturing
  • Car & Automobile Manufacturing
  • Newspaper Publishing
  • Television Broadcasting
  • Management Consulting
  • Advertising Agencies
  • Public Administration
  • Key Selling Industries
  • Commercial Leasing
  • Data Processing & Hosting Services
  • VoIP
  • Wired Telecommunications Carriers
  • Products & Services
  • Market research via electronic means
  • Face-to-face market research (including focus groups)
  • Other research services
  • Market research by phone
  • Public opinion polling
  • Market research by mail
  • Chart: Market Research Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Other businesses
  • Media and advertising businesses
  • Consumer goods businesses
  • Pharmaceutical and healthcare businesses
  • Finance, banking and insurance businesses
  • Automotive businesses
  • Government organizations
  • Chart: Major Market Segmentation for the Market Research Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Market Research
  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research Industry
  • Industry Globalization
    Major Companies
    Nielsen Holdings NV
    Kantar Group
  • Table: Nielsen Holdings NV - financial performance
  • Table: Kantar Group - financial performance
  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Market Research Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Research and development expenditure (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    Focus Group
  • A type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
  • Qualitative Research
  • A method of research used to understand why and how individuals make choices about particular products and services.
  • Quantitative Research
  • Research that involves questionnaires and scales to understand the needs, wants and opinions of individuals.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    View Sample
    Select Clients
    Back to Top