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Graphic Designers in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Graphic Designers Market Research Report | NAICS 54143 | Oct 2016

High resolution: Industry revenue will grow despite rising foreign and domestic competition

IBISWorld’s Graphic Designers market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 11-16
-0.5%
Annual Growth 16-21
Annual Growth
Profit
Profit
Employment
169,269
Businesses
135,723
Industry Threats & Opportunities
  • High competition will likely force many graphic designers to expand into complementary marketing and other services
  • Foreign graphic designers can often provide the same quality work at a fraction of the cost
  • Mobile and interactive design talent is the most difficult for in-house creative teams to source
  • ... purchase to read more

Industry Analysis & Industry Trends

Over the past five years, new participants have surged into the Graphic Designers industry amid relatively stagnant demand for industry services. Growth in advertising expenditure and manufacturing output have helped sustain demand for design work related to product promotion and packaging. However, steady entry of freelancers into the industry is expected to have contributed to high price competition, which has eroded revenue and prevented profit growth. Over the next five years, new technology will continue to be a double-edged sword for the industry by both opening new market opportunities and increasing competition from abroad... ... purchase to read more

Industry Report - Industry Products Chapter

The Graphic Designers industry comprises a wide range of creative services, from the creation of print advertisements to consultation on the design of new consumer products. Industry services are primarily performed for other businesses that lack the in-house resources and expertise. Additionally, nearly half of industry revenue is generated through work related to marketing efforts. Although the industry has diverse service offerings and generates small shares of revenue from numerous niche markets (work related to clothing design, for example is expected to bring in $29.0 million in 2016), the following represents a breakdown of the industry's most important service segments.

.. ... purchase to read more

Additional Insights for the Graphic Designers Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Ability to compete on tender
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Graphic Designers industry impact industry performance... purchase to read more

     


    Industry ProductsRelated Reports

    What is the Graphic Designers Industry?

    Companies in this industry plan, design and manage the production of visual communication in order to convey specific messages, clarify complex information or project visual identities. These services can include the design of printed materials, point-of-sale displays, packaging and corporate identification.

    Industry Products
    Web designAdvertising and corporate brandingPrint media design
     
    Industry Activities
    Graphic and commercial art services Visual communication design servicesCorporate identification (i.e. logo) design servicesGraphic art and services (commercial and independent)Creating illustrations (commercial and independent)Medical illustration services (commercial and independent)


    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • External competition for the Graphic Designers industry
  • Demand from advertising agencies
  • Demand from manufacturing
  • Current Performance
  • Industry landscape
  • Further competition
  • Continued reliance on print
  • Chart: Revenue Growth
  • Industry Outlook
  • Digital demand
  • Improving profit
  • International competition
  • Table: Graphic Designers Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Manufacturing
  • Printing
  • Retail Trade
  • Information
  • Advertising Agencies
  • Key Selling Industries
  • Camera & Film Wholesaling
  • Computer & Packaged Software Wholesaling
  • Copier & Office Equipment Wholesaling
  • Office Stationery Wholesaling
  • Products & Services
  • Advertising and corporate branding
  • Other
  • Print media design
  • Web design
  • Chart: Graphic Designers Industry Products and Services Segmentation
  • Demand Determinants
  • Advertising
  • Corporate factors
  • Special events
  • Major Markets
  • Manufacturers
  • Other services
  • Publishers and media
  • Retailers and wholesalers
  • Advertising firms
  • Nonprofit organizations
  • Consumers
  • Government agencies
  • Chart: Major Market Segmentation for the Graphic Designers Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers
  • Basis of Competition
  • Internal competition
  • External competition
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry
  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Graphic Designers Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total advertising expenditure (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
    3D Printing
  • A process for manufacturing three-dimensional objects using a code-driven, layering design
  • Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from, or being within an organization or group.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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