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Greeting Cards & Other Publishing in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Greeting Cards & Other Publishing Market Research Report | NAICS 51119 | Jun 2016

Not in the cards: Revenue growth will remain flat as consumers turn to digital alternatives

The Greeting Cards & Other Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Over the past five years, the proliferation of paperless substitutes has dampened revenue for the Greeting Cards and Other Publishing industry. Many industry products, such as greeting cards, day planners and calendars, have been rendered increasingly obsolete, as more consumers prefer digital calendars via their mobile phones. Moreover, as many downstream markets have consolidated, such as brick-and-mortar book store retailers, the industry has grappled with fewer retailers including industry products on their retail shelves. In response, many publishing companies have consolidated. In the five years to 2021, industry revenue is forecast to decline. Many publishing companies will consolidate, enabling these industry operators to secure superior contracts with downstream markets... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

Industry value added (IVA), which measures the industry's contribution to the overall economy, is expected to decline at an annualized rate of 4.1% during the 10 years to 2021. Comparatively, US GDP is anticipated to grow at an average annual rate of 2.1% during the same period. The industry is in the declining life cycle stage, which can be attributed to more consumers and businesses using digital substitutes. For example, greeting cards, calendars and day planners are increasingly being considered obsolete by consumers due to mobile phones offering similar services.

Furthermore, many publishers have contended with mounting competition from digital substitutes, such as e-cards and electronic organizers... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Greeting Cards & Other Publishing Industry?

This industry comprises publishers that primarily publish greeting cards in print or electronic form. Some companies also publish products such as postcards, calendars, coloring books, yearbooks and more. This industry excludes newspaper, magazine, book, directory, map, atlas, database and music publishers.

Industry Products
Single greeting cardsGreeting cards sold in boxed setsConsumer publishing Business, trade and professional publications
Industry Activities
Greeting card publishingArt print publishingCalendar publishingCatalog (i.e. mail order or store merchandise) publishingClothing pattern publishingColoring book publishingDiary and time scheduler publishingDiscount coupon book publishingPostcard publishingYearbook publishing

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