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Direct Selling Companies in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Direct Selling Companies Market Research Report | NAICS 45439 | Aug 2016

Tough sell: Spending will rise, but competition from e-commerce threatens growth

IBISWorld’s Direct Selling Companies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

While intense competition has negatively impacted the Direct Selling Companies industry in the five years to 2016, the industry has managed to achieve growth because of the strengthening economy. Increased competition from mass merchandisers, department stores and online retailers has threatened the industry by providing a wider selection of substitute products at low prices in a convenient one-stop location. However, because many industry operators have no physical locations, the price advantage competitors enjoy over many retailers is minimized, which has somewhat mitigated the loss of industry customers. Driven by improved consumer confidence and disposable income, consumer spending is anticipated to rise further in the five years to 2021... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Direct Selling Companies industry is considered to have a low level of concentration, with the four-largest players estimated to account for less than 10.0% of industry revenue in 2016. The industry is highly fragmented, characterized by a large number of individually owned businesses that are small in size. These operators work within a small locality and serve a limited clientele. About 97.0% of industry operators are considered nonemployers. In terms of employing operators, in 2016, 74.6% of total establishments are estimated to have fewer than five employees, while less than 1.0% employ more than 100 workers. This extreme prominence of small operators is characteristic of an industry with low concentration... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Direct Selling Companies Industry?

Direct selling is the retailing of a product or service from one person to another, away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are usually done via home parties, workplaces, trucks or wagons, street corner carts or door-to-door. Direct sellers of fuel and food for immediate consumption are excluded from this industry.

Industry Products
Home and family care productsWellness and personal care productsClothing and accessories Leisure and educational productsOther products and services
Industry Activities
Direct selling of home goodsDirect selling of coffee-break servicesDirect selling of cosmeticsDirect selling of vitamins and nutritional supplementsDirect selling of home delivery newspaper routesDirect selling of party plan merchandisersDirect selling of miscellaneous merchandise

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