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Florists in the US: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Florists Market Research Report | NAICS 45311 | Aug 2016

Out of season: Disposable income growth will spur demand, but consumers will turn to online operators

The Florists market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
There are no companies with a dominant market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
Annual Growth
Industry Threats & Opportunities
  • Demand for flowers will pick up, but other competitors will inhibit revenue growth
  • Network services are switching from florists to flower farms to fulfill orders
  • Households will resume flower and plant purchases as disposable income rises
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Industry Analysis & Industry Trends

The Florists industry has been withering away over the past five years. Poor economic conditions during the recession reduced disposable income, deterring households from making discretionary purchases on flowers and plants. In addition, heightened competition has exacerbated declining demand, as discounted prices for comparable goods online and in supermarkets have led consumers to buy fewer flowers from traditional florists... ... purchase to read more

Industry Report - Industry Investment Chapter

The Florists industry requires a low level of capital investment because it relies primarily on human labor, rather than machinery. For every dollar spent on labor, the average company will invest about $0.09 in capital. Capital expenditure for the Florists industry includes cooling units and cash registers, which require few upgrades. As such, capital expenditures for the industry are incurred at the inception of the business and remain minimal. In the coming years, capital intensity is anticipated to remain low; floral arrangements and bouquets require special skills that cannot be mechanized. Furthermore, florists often have their own personal creative style that they use to differentiate their businesses.

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Additional Insights for the Florists Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Florists Industry are

  • Effective quality control
  • Ability to control stock on hand
  • Ability to attract local support/patronage
  • IBISWorld analysts also discuss how external factors such as Consumer spending and commerce sales in the Florists industry impact industry performance... purchase to read more


    Industry ProductsRelated Reports

    What is the Florists Industry?

    This industry retails cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry excludes operators that primarily function as electronic shopping websites and mail-order companies.

    Industry Products
    Arranged cut flowersUnarranged cut flowersPotted plantsGiftware and other
    Industry Activities
    Retailing cut flowersRetailing floral arrangementsRetailing potted plantsRetailing complimentary gift items

    Table of Contents
    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer spending
  • commerce sales
  • Demand from funeral homes
  • Demand from wedding services
  • Current Performance
  • Blossoming competition
  • Technology and efficiency
  • Pricing and profit
  • Chart: Revenue Growth
  • Industry Outlook
  • The strain of competition
  • Shifting demographics and evolving technology
  • Table: Florists Industry Revenue Outlook
  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Florists Industry Lifecycle vs The Economy
  • Products & Markets
    Supply Chains
  • Key Buying Industries
  • Hospitals
  • Funeral Homes
  • Wedding Services
  • Consumers
  • Key Selling Industries
  • Confectionery Wholesaling
  • Flower & Nursery Stock Wholesaling
  • Greeting Cards & Other Publishing
  • Plant & Flower Growing
  • Products & Services
  • Arranged cut flowers
  • Potted plants
  • Unarranged cut flowers
  • Giftware and other
  • Chart: Florists Industry Products and Services Segmentation
  • Demand Determinants
    Major Markets
  • Funerals
  • Consumers aged 45 to 64
  • Businesses
  • Consumers aged 35 to 44
  • Consumers under 34
  • Weddings
  • Consumers aged over 65
  • Chart: Major Market Segmentation for the Florists Industry
  • International Trade
    Business Locations
  • Chart: Business Locations by State
  • Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Florists
  • Basis of Competition
  • Internal
  • External
  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Florists Industry
  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Florists Industry
  • Chart: Tools of the Trade: Growth Strategies for Success
  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth
  • Regulation & Policy
    Industry Assistance
    Key Statistics
  • Table: Industry Data for the Florists Industry
  • Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • E-Commerce sales (2007-2021)
  • Table: Annual Percentage Change for Key Industry Data
  • Table: Key Ratios for Industry Key Data
  • Table: Industry Financial Ratios
  • Jargon & Glossary
  • A policy in which items are sold for cash but without delivery service.
  • Floral Wire Services
  • A company that takes floral orders from consumers, primarily via internet or phone, and uses local florists to fulfill those orders.
  • Floriculture
  • The cultivation and management of flowers and plants.
  • Global Trade Item Number (Gtin)
  • An identification system using bar code tracking.
  • Qr Code
  • Also known as a quick response code, QR codes are a matrix bar code that transmits information related to the item. It stores more information and transmits it more quickly than traditional bar codes.
  • Universal Product Code (Upc)
  • A barcode system widely used in North America for tracking manufactured products.

  • Why Buy this Report?
    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Florists:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Florists market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Florists, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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