Mixed signals: Online radio's growth will stall in response to increasingly popular on-demand streaming music services

IBISWorld’s industry research report on Internet Radio Broadcasting contains five-year forecasts and data analysis that can help you identify and mitigate risks in potential new markets. Position yourself as an expert with internal stakeholders by using our comprehensive industry research to inform your reports, proposals and presentations. Our business information will save you money by helping you make better decisions, faster.


Industry Threats & Opportunities

  • The industry will continue to grow rapidly, albeit at a decelerated rate
  • While the number of industry operators has increased, Pandora has remained dominant
  • Consumers will continue using mobile devices to access internet radio, boosting revenue

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    Industry Analysis & Industry Trends

    The Internet Radio Broadcasting industry experienced rapid growth during the past five years due to growing mobile internet usage and changing consumer preferences. In particular, the rise of smartphones provided a medium for consumers to easily access online media on the go, which has fueled internet radio consumption. Moreover, the industry will continue to grow over the five years to 2021, albeit at a slower rate than the previous five years as the internet radio user base reaches saturation. Strong growth in mobile internet connections and a continued shift in consumer preferences to streaming music online and cloud services will fuel industry growth...

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    Industry Report - Industry Key Buyers Chapter

    The Internet Radio Broadcasting industry is highly concentrated. The top two industry operators, Pandora and iHeartMedia, make up an estimated 88.8% of revenue in 2016. Over the past five years, market share concentration has remained relatively steady; however, Pandora's dominance in the market has largely dictated the overall prospects of the industry as a whole. Pandora, which generates an estimated 81.0% of industry revenue in 2016, will continue to dominate the marketplace as new entrants will have a difficult time attracting listeners away from well-established services. Furthermore, Pandora has successfully acquired licensing for a large range of content, which presents a barrier for competing companies to capture market share.


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    Additional Insights for the Internet Radio Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Radio Broadcasting Industry are

  • Ability to quickly adopt new technology
  • Attractive product presentation
  • Must have licenses
  • IBISWorld analysts also discuss how external factors such as Number of broadband connections and Number of mobile internet connections in the Internet Radio Broadcasting industry impact industry performance..

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    Industry Products

    What is the Internet Radio Broadcasting Industry?

    Industry operators provide online streaming media distribution, including music and other audio programming. This industry only includes operators that control music recommendation and noninteractive internet radio platforms and generate revenue through subscription and advertising. This industry does not include subscription-based, on-demand online music streaming services.

    Industry Products
    Popular 1960s, 1970s and classic rock
    Popular 1980s and rock
    Traditional country
    Top 40 and country
    Hip-hop and rap
    Industry Activities
    Digital provision of music
    Digital provision of other audio programming
    Music curation and recommendation services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of broadband connections
  • Number of mobile internet connections
  • Total advertising expenditure
  • Per capita disposable income

  • Current Performance
  • Mobile devices drive growth
  • Pandora dominates
  • Profit struggles
  • Chart: Revenue Growth

  • Industry Outlook
  • Mobile content continues to grow
  • Moderate profit growth
  • Table: Internet Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Radio Broadcasting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Independent Label Music Production
  • Internet Service Providers
  • Law Firms
  • Major Label Music Production
  • Musical Groups & Artists

  • Products & Services
  • Top 40 and country
  • Hip-hop and rap
  • Popular 1960s, 1970s and classic rock
  • Popular 1980s and rock
  • Traditional country
  • R&B
  • Alternative
  • Other
  • Chart: Internet Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • 25 to 34 years of age
  • 45 to 54 years of age
  • 35 to 44 years of age
  • 18 to 24 years of age
  • 12 to 17 years of age
  • 55 to 64 years of age
  • 65 years of age and older
  • Chart: Major Market Segmentation for the Internet Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Marketing
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Internet Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Radio Broadcasting Industry

  • Industry Globalization
    Major Companies
    PandoraiHeartMedia Inc.
  • Table: Pandora - financial performance
  • Table: iHeartMedia Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Internet Radio Broadcasting Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of mobile internet connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Banner Advertising
  • Online advertising where text or images are embedded into a web page and are linked to more information.
  • Blanket License
  • Music and other sound recording licenses provided by performing rights organizations to an entire library of recordings.
  • Performance Rights Organization
  • Performance rights organizations are used as an intermediary between artists and their record labels, and users of recordings for supplying licenses.
  • Streaming Media
  • Multimedia that is simultaneously being delivered by the provider and received by the user. Files begin playing before the entire file is transferred.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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