Healthy vitals: Online sales will rise in line with an expanding health-conscious population

The Online Vitamin and Supplement Sales industry has grown strongly over the past five years, benefiting from increased demand from a growing health-conscious consumer base and an aging population. In addition, growing interest in sports nutrition products from mainstream consumers and recreational athletes, which now represent the industry's largest market, has helped propel industry performance. Over the next five years, the industry is forecast to continue growing strongly as the health-conscious trend persists. Despite an increasingly stringent regulatory environment and decelerating demand for mainstream supplements, sustained demand for sport nutrition products and herbal supplements will support healthy industry revenue growth...purchase to read more.

Industry Statistics & Market Size
Annual Growth 11-16
Forecast Growth 16-21

Industry Threats & Opportunities

  • Increasing health expenditure and a growing interest in wellness and nutrition will support industry growth
  • Buying vitamins online is being increasingly viewed as a more convenient way to shop
  • Older Americans will continue to be a major source of demand for vitamins and supplements
  • Industry Report - Starting a New Business Chapter

    Barriers to entry in the industry are low, and are limited to internet technology infrastructure, the procurement of inventory, transportation and storage space. Capital costs are low: according to, startup costs range between $2,000 and $10,000. However, barriers are increasing, supported by heightened competition, the rapid rate of technological change and increasing federal regulations on the shipment and sale of certain vitamins and supplements. Establishing a brand name also presents a barrier for some new entrants.E-commerce operates in the high-tech world of computer-based platforms and online systems. Rec...purchase to read more.

    Additional Insights for the Online Vitamin & Supplement Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Vitamin & Supplement Sales Industry are

  • Having a good technical knowledge of the product
  • Ability to control stock on hand
  • Provision of superior after-sales service
  • IBISWorld analysts also discuss how external factors such as Regulation for the Vitamin & Supplement Manufacturing industry and Healthy eating index in the Online Vitamin & Supplement Sales industry impact industry performance..

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    What's in this report

    What is the Online Vitamin & Supplement Sales Industry?

    This industry encompasses the retail sale of dietary supplements, including vitamins and minerals, herbs and sports nutrition products, through the internet. The industry excludes the sale of pharmaceutical or over-the-counter drugs, beauty and personal care products and natural or organic foods.

    Industry Products
  • Vitamins and minerals
  • Specialty dietary supplements
  • Herbal supplements
  • Sports nutrition products
  • Industry Activities
  • Selling vitamins and minerals online
  • Selling sports nutrition products online
  • Selling dietary herbal products online
  • Selling other specialty supplements online
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Regulation for the Vitamin & Supplement Manufacturing industry
  • Healthy eating index
  • Percentage of services conducted online
  • Number of adults aged 50 and older
  • Per capita disposable income

  • Current Performance
  • Consumer trends
  • Product trends
  • Online shopping benefits
  • Profit expansion and industry consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Shifting demographics
  • Future trends in online shopping
  • Profit and industry expansion
  • Table: Online Vitamin & Supplement Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Vitamin & Supplement Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Brand Name Pharmaceutical Manufacturing
  • Drug, Cosmetic & Toiletry Wholesaling
  • Generic Pharmaceutical Manufacturing

  • Products & Services
  • Sports nutrition products
  • Vitamins and minerals
  • Specialty dietary supplements
  • Herbal supplements
  • Other
  • Chart: Online Vitamin & Supplement Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 55 and older
  • Consumers aged between 25 to 34
  • Consumers aged between 45 to 54
  • Consumers aged between 35 to 44
  • Consumers aged 24 and younger
  • Chart: Major Market Segmentation for the Online Vitamin & Supplement Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Vitamin & Supplement Sales

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Vitamin & Supplement Sales Industry

  • Industry Globalization Inc., LLC,
  • Table: Inc. - financial performance
  • Table: LLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Vitamin & Supplement Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Vitamin & Supplement Sales Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Percentage of Services Conducted Online (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Baby Boomer
  • A person who was born between 1946 and 1964.
  • Nutritional Supplements
  • Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products and natural food supplements used to boost the nutritional content of the diet.
  • Third-Party Vendor
  • A manufacturer of a product, e.g. vitamins, that procures components or products and integrates them into its own branded products.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Vitamin & Supplement Sales Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Online Vitamin & Supplement Sales industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Vitamin & Supplement Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Vitamin & Supplement Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Vitamin & Supplement Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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