About face: Industry revenue will rise as consumers use the internet to compare prices

IBISWorld’s Online Perfume & Cosmetic Sales market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • As disposable incomes increase, the industry will reach out to underserved markets
  • Male consumers patronize online perfume and cosmetics stores more frequently than physical ones
  • Rising internet connectivity will remain a boon for this industry

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    Industry Analysis & Industry Trends

    Shifting consumer purchasing patterns and bolstered internet connections have supported positive industry performance over the past five years. As more consumers opted to purchase items online, demand has soared. Additionally, the Online Perfume and Cosmetic Sales industry is poised for growth over the next five years, backed by shoppers' expanding budgets, the climbing prevalence of broadband and mobile internet connections and the rising focus on currently underrepresented consumer groups. The industry will continue to outpace the overall economy over the next five years...

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    Industry Report - Industry Key Buyers Chapter

    The Online Perfume and Cosmetic Sales industry is characterized by a low level of market share concentration. This is because most of the products sold by online perfume and cosmetic retailers are not exclusive so it is difficult for an online retailer to establish strong consumer brand recognition and loyalty. Also, it is easy for consumers to comparison shop online for the best price, which reduces industry operators' ability to retain repeat customers.

    Some retailers may develop connections with manufacturers to sell select products exclusively and rely on supplier connections to procure products and sell them to consumers at competitive prices. Many manufacturers, however, have their own websites to sell directly to consumers. For..

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    Additional Insights for the Online Perfume & Cosmetic Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Perfume & Cosmetic Sales Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Percentage of services conducted online in the Online Perfume & Cosmetic Sales industry impact industry performance..

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    Industry Products

    What is the Online Perfume & Cosmetic Sales Industry?

    The Online Perfume and Cosmetic Sales industry comprises companies that sell perfume, makeup and other cosmetic products online. This industry includes revenue generated online by brick-and-mortar stores.

    Industry Products
    Skin-care cosmetics
    Industry Activities
    Selling perfume online
    Selling cologne online
    Selling makeup online
    Selling cosmetic creams online

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Percentage of services conducted online
  • Number of broadband connections
  • Number of mobile internet connections
  • Number of adults aged 20 to 64
  • World price of crude oil

  • Current Performance
  • Products and participation expand
  • External competition remains a threat
  • Chart: Revenue Growth

  • Industry Outlook
  • Product and market opportunities
  • Saturation and potential threats
  • Table: Online Perfume & Cosmetic Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Perfume & Cosmetic Sales Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cosmetic & Beauty Products Manufacturing
  • Drug, Cosmetic & Toiletry Wholesaling

  • Products & Services
  • Skin-care cosmetics
  • Cosmetics
  • Fragrances
  • Chart: Online Perfume & Cosmetic Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 44
  • Consumers aged 25 to 34
  • Consumers aged 45 to 54
  • Consumers aged 55 and older
  • Consumers aged under 15
  • Chart: Major Market Segmentation for the Online Perfume & Cosmetic Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Perfume & Cosmetic Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Perfume & Cosmetic Sales Industry

  • Industry Globalization
    Major Companies
    Estee Lauder Inc.
  • Table: Estee Lauder Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Perfume & Cosmetic Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Perfume & Cosmetic Sales Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • E-commerce sales (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Broadband
  • An alternative internet connection to dial-up that permits access to higher rates of data and greater bandwidth.
  • Cosmetic
  • A powder, lotion, lipstick or other preparation for beautifying the face, skin, hair or nails.
  • Paypal
  • An American-based global e-commerce business that permits payments and money transfers via the internet.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Perfume & Cosmetic Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Perfume & Cosmetic Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Perfume & Cosmetic Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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