About face: Industry revenue will rise as consumers use the internet to compare prices

Shifting consumer purchasing patterns and bolstered internet connections have supported positive industry performance over the past five years. As more consumers opted to purchase items online, demand has soared. Additionally, the Online Perfume and Cosmetic Sales industry is poised for growth over the next five years, backed by shoppers' expanding budgets, the climbing prevalence of broadband and mobile internet connections and the rising focus on currently underrepresented consumer groups. The industry will continue to outpace the overall economy over the next five years...purchase to read more.

Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 12-17
11.5%
Forecast Growth 17-22
Profit
Employment
6,991
Businesses
2,193
Market Share of Companies

Industry Threats & Opportunities

  • As disposable incomes increase, the industry will reach out to underserved markets
  • Male consumers patronize online perfume and cosmetics stores more frequently than physical ones
  • Rising internet connectivity will remain a boon for this industry
  • Industry Report - Starting a New Business Chapter

    This industry has a low level of market share concentration and is highly fragmented, with a large number of small players dominating the industry. Moreover, startup capital costs are low because online stores do not require a retail presence. These characteristics are reflective of low barriers to entry, meaning prospective players can establish e-commerce sites without much difficulty.Nonetheless, established companies have an advantage because of diminishing per-unit costs of sales, especially once an online retailer is large enough to run at least two warehouses located near both coasts and, therefore, ship products from closer to large population centers like Los Angeles, New York and Chicago. Fur...purchase to read more.

    Additional Insights for the Online Perfume & Cosmetic Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Perfume & Cosmetic Sales Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Percentage of services conducted online in the Online Perfume & Cosmetic Sales industry impact industry performance..

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    What's in this report

    What is the Online Perfume & Cosmetic Sales Industry?

    The Online Perfume and Cosmetic Sales industry comprises companies that sell perfume, makeup and other cosmetic products online. This industry includes revenue generated online by brick-and-mortar stores.

    Industry Products
  • Cosmetics
  • Skin care
  • Fragrances
  • Industry Activities
  • Selling perfume online
  • Selling cologne online
  • Selling makeup online
  • Selling cosmetic creams online
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Percentage of services conducted online
  • Number of adults aged 20 to 64
  • Number of mobile internet connections

  • Current Performance
  • Products and participation expand
  • External competition remains a threat
  • Chart: Revenue Growth

  • Industry Outlook
  • Product and market opportunities
  • Saturation and potential threats
  • Table: Online Perfume & Cosmetic Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Perfume & Cosmetic Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cosmetic & Beauty Products Manufacturing
  • Drug, Cosmetic & Toiletry Wholesaling

  • Products & Services
  • Skin care
  • Cosmetics
  • Fragrances
  • Chart: Online Perfume & Cosmetic Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged under 30
  • Consumers aged 55 to 64
  • Consumers aged 30 to 39
  • Consumers aged 40 to 54
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Online Perfume & Cosmetic Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Online Perfume & Cosmetic Sales

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Perfume & Cosmetic Sales Industry

  • Industry Globalization
    Estee Lauder Companies Inc.,
  • Table: Estee Lauder Companies Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Perfume & Cosmetic Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Perfume & Cosmetic Sales Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • E-commerce sales (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick-And-Mortar
  • A store that has a physical presence and location, as opposed to an online retailer.
  • Broadband
  • An alternative internet connection to dial-up that permits access to higher rates of data and greater bandwidth.
  • Cosmetic
  • A powder, lotion, lipstick or other preparation for beautifying the face, skin, hair or nails.
  • Paypal
  • An American-based global e-commerce business that permits payments and money transfers via the internet.
  • Smartphone
  • A mobile phone that offers advanced PC-like capabilities.
  • What Our Customers Say

    Why buy this report?

    The Online Perfume & Cosmetic Sales industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Perfume & Cosmetic Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Perfume & Cosmetic Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Perfume & Cosmetic Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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