Full bloom: The industry is expected to recover as a result of renewed demand for industry products

The Online Flower Shops industry has been in bloom over the five years to 2016. The industry has experienced steady revenue growth since 2011, aided by the e-commerce market capturing significant market share from brick-and-mortar florists in recent years, as more consumers shop online. Over the past five years, a strong increase in the number of industry operators has significantly increased internal competition. In response, industry players have upped their marketing budgets and increased their focus on superior customer service. Over the five years to 2021, similar trends that affected the industry over the previous five-year period are anticipated the continue contributing to industry growth...purchase to read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 12-17
6.9%
Forecast Growth 17-22
Profit
Employment
2,410
Businesses
232

Industry Threats & Opportunities

  • Declining demand led to an increase in price competition, lowering industry profit
  • The elimination of tariffs on flower purchases has decreased industry costs
  • Consumers will increasingly turn to the internet to find deals
  • Industry Report - Industry Investment Chapter

    The Online Flower Shops industry has a moderate level of capital intensity. IBISWorld estimates that for every dollar spent on wages, industry operators will spend $0.21 in capital investment. Over the past five years, capital intensity has remained relatively stagnant, increasing from $0.20 spent on capital for every dollar spent on labor in 2012. Much of the industry's capital investment stems from investments in computers and proprietary management software; operators are expected to keep up to date with the latest in website technology, and software programs in this field depreciate rapidly. Capital requirements for establishing and maintaining databases include computers, printers, software programs for an electronic payment system and firewalls...purchase to read more.

    Additional Insights for the Online Flower Shops Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Flower Shops Industry are

  • Membership of joint marketing/distribution operations
  • Ability to quickly adopt new technology
  • Provision of superior after sales service
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Demand from florists in the Online Flower Shops industry impact industry performance..

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    What's in this report

    What is the Online Flower Shops Industry?

    This industry retails flowers online, with industry operators receiving orders and payments through respective websites and then using either a network of local florists or growers to fulfill and deliver the order. This industry primarily includes revenue from fresh-cut flowers, floral arrangements and potted plants; internet florist network membership dues; and gift baskets sold online. Revenue from in-person orders is excluded from this report.

    Industry Products
  • Arranged cut flowers
  • Unarranged cut flowers
  • Potted plants
  • Giftwear and other
  • Floral network services
  • Industry Activities
  • Retailing cut flowers via online platforms
  • Retailing floral arrangements via online platforms
  • Retailing plants via online platforms
  • Retailing gift ware via online platforms
  • Managing networks of florists
  • Delivering fresh flowers to consumers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Demand from florists
  • External competition
  • Percentage of services conducted online
  • Number of businesses

  • Current Performance
  • Planting roots
  • Cost structure
  • Market share
  • Chart: Revenue Growth

  • Industry Outlook
  • Determining demand
  • Competition
  • Industry expansion
  • Table: Online Flower Shops Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Flower Shops Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Florists
  • Consumers

  • Key Selling Industries
  • Confectionery Wholesaling
  • E-Commerce & Online Auctions
  • Florists
  • Flower & Nursery Stock Wholesaling
  • Nursery & Garden Stores
  • Plant & Flower Growing

  • Products & Services
  • Potted plants
  • Arranged cut flowers
  • Unarranged cut flowers
  • Giftwear and other
  • Floral network services
  • Chart: Online Flower Shops Industry Products and Services Segmentation

  • Demand Determinants
  • Special occasions and seasonality

  • Major Markets
  • Consumers aged 25-44
  • Consumers aged 45-64
  • Consumers under age 25
  • Consumers over the age of 65
  • Chart: Major Market Segmentation for the Online Flower Shops Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Flower Shops

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Flower Shops Industry

  • Industry Globalization
    1-800-Flowers.com Inc., FTD Companies Inc.,
  • Table: 1-800-Flowers.com Inc. - financial performance
  • Table: FTD Companies Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Flower Shops Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Flower Shops Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • % services conducted online (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Brick-And-Mortar
  • Stores that have a physical presence and location, as opposed to online retailers.
  • E-Commerce
  • The buying and selling of goods and services online.
  • E-Tailer
  • A retailer that primarily sells goods and services via the internet. Many of these companies do not have brick-and-mortar locations.
  • Floral Wire Service
  • A company that takes floral orders from consumers, primarily via internet or phone, and uses local florists to fulfill those orders.
  • Floriculture
  • The cultivation and management of flowers and plants.
  • Search Engine Optimization (Seo)
  • The process of improving the visibility of a website in search engines.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Online Flower Shops provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Flower Shops:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Flower Shops market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Flower Shops, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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