Spirited growth: The industry will continue to benefit as more consumers shop online

Over the past five years, the Online Beer, Wine and Liquor Sales industry's revenue has skyrocketed, partly thanks to the expansion in households with internet connections. Moreover, the emergence of more time-strapped amateur wine connoisseurs and individuals interested in mixology, as well as craft beer, has also increased the popularity of online alcohol purchases. Nevertheless, state-by-state variations in regulations for interstate alcohol distribution have posed a challenge to the industry. Over the five years to 2023, industry revenue is forecast to grow, albeit at a slightly less heightened rate...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Industry revenue has skyrocketed, partly thanks to the expansion in households with internet connections
  • Several operators have entered the industry with an operating model that is very asset light
  • Online alcohol retailing in the United States will continue to represent a largely untapped market
  • Industry Report - Industry Analysis Chapter

    Over the past five years, the Online Beer, Wine and Liquor Sales industry has benefited from state budgetary issues inciting some states to loosen their liquor laws. For example, in 2014, the Alcoholic Beverage Regulation Administration issued new guidelines for online alcohol sales, thus permitting unlicensed websites and smartphone applications to sell alcohol in Washington, DC, so long as these retailers partner with brick-and-mortar retailers that have liquor licenses. Over the five years to 2018, industry revenue is expected to grow at an annualized rate of 10.6% to $776.0 million, including a 5.6% rise in 2018. Profit is anticipated to reach 5.6% of industry revenue in the same year, due to some state laws requiring industry operators to outsource services (i.e. fil...purchase to read more.

    Additional Insights for the Online Beer, Wine & Liquor Sales Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Beer, Wine & Liquor Sales Industry are

  • Ability to control stock on hand
  • Website accessibility to consumers
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Per capita expenditure on alcohol in the Online Beer, Wine & Liquor Sales industry impact industry performance..

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    What's in this report

    What is the Online Beer, Wine & Liquor Sales Industry?

    This industry comprises operator that sell prepackaged beer, wine and liquor through online stores. This also includes companies that sell online as a complement to physical storefronts.

    Industry Products
  • Wine
  • Beer
  • Liquor
  • Industry Activities
  • Selling beer online
  • Selling wine online
  • Selling liquor online
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Per capita expenditure on alcohol
  • Percentage of services conducted online
  • Number of mobile internet connections
  • Regulation for the Alcoholic Beverages sector

  • Current Performance
  • Regulatory landscape
  • New business model drives growth
  • Enterprises and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Online browsing vs. buying
  • Social media innovations to drive growth
  • Enterprises and employment
  • Table: Online Beer, Wine & Liquor Sales Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Beer, Wine & Liquor Sales Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hotels & Motels
  • Chain Restaurants
  • Single Location Full-Service Restaurants
  • Consumers

  • Key Selling Industries
  • Beer Wholesaling
  • Breweries
  • Distilleries
  • Wine & Spirits Wholesaling
  • Wineries

  • Products & Services
  • Beer
  • Wine
  • Liquor
  • Other
  • Chart: Online Beer, Wine & Liquor Sales Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 30 to 49
  • Consumers aged 18 to 29
  • Consumers aged 50 to 64
  • Consumers aged 65 and older
  • Chart: Major Market Segmentation for the Online Beer, Wine & Liquor Sales Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Beer, Wine & Liquor Sales

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Beer, Wine & Liquor Sales Industry

  • Industry Globalization
    Wine.com Inc.,
  • Table: Wine.com Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Beer, Wine & Liquor Sales Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Beer, Wine & Liquor Sales Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per Capita Expenditure on Alcohol (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Age Verification System
  • Age verification system technologies, such as confirming an individual's drivers license number, ensures that consumers are aged 21 and over for alcohol purchases.
  • E-Commerce
  • Refers to electronic commerce, where buying and selling of products occurs online.
  • Radio-Frequency Identification (Rfid)
  • Radio-frequency identification technology refers to the use of electromagnetic fields to transfer data for the purpose of tracking objects.
  • Unique Visitors
  • Unique visitors refers to how many distinct people access a website in a given time. A person visiting a site more than once only counts as one unique visitor.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Beer, Wine & Liquor Sales Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Online Beer, Wine & Liquor Sales industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Beer, Wine & Liquor Sales:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Beer, Wine & Liquor Sales market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Beer, Wine & Liquor Sales, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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