Namaste in demand: Increased participation and emphasized health merits will boost industry demand

The Pilates and Yoga Studios industry has benefited from the burgeoning number of individuals that participate in yoga in 2017. Pilates participation rates have remained somewhat stagnant over the past five years. This trend, however, has not offset robust yoga participation rates, which have bolstered industry revenue during the period. However, the industry has grappled with mounting external competition. For example, to attract budget-conscious consumers, many health and fitness clubs (which may also offer yoga and Pilates classes) have slashed their membership rates and offered monthly memberships. Over the five years to 2022, industry revenue is forecast to grow. Many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population...purchase to read more.

Industry Statistics & Market Size
Revenue
$11bn
Annual Growth 12-17
10.6%
Forecast Growth 17-22
Profit
Employment
137,600
Businesses
34,687
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Robust yoga participation rates have bolstered industry revenue
  • Many studios have appealed to varying consumer demographics to expand their customer base
  • Regulation will play a large role in driving consumer demand for Pilates and yoga memberships
  • Industry Report - Industry Investment Chapter

    The Pilates and Yoga Studios industry is characterized by a low level of capital intensity. In 2017, for every dollar spent on wages, the industry is expected to incur $0.10 in capital expenditures. Overall, the industry is labor intensive, because yoga and Pilates instructors typically require certification and training. In 2017, wages are anticipated to comprise 29.6% of industry revenue, which has been particularly high due to many studios paying their employees an additional fixed amount based on the volume of clientele that they generate. Comparatively, the industry does not incur significant capital expenditures. Typically, yoga studios require mats, while some Pilates studios may be more capital intensive. How...purchase to read more.

    Additional Insights for the Pilates & Yoga Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pilates & Yoga Studios Industry are

  • Easy access
  • Effective product promotion
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as External competition and National unemployment rate in the Pilates & Yoga Studios industry impact industry performance..

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    What's in this report

    What is the Pilates & Yoga Studios Industry?

    This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

    Industry Products
  • Yoga classes
  • Pilates classes
  • Merchandise sales
  • Pilates and yoga accreditation training
  • Industry Activities
  • Pilates and yoga classes
  • Personal training involving Pilates and yoga activities
  • Merchandise sales
  • Workshops and seminars
  • Pilates and yoga accreditation training
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • External competition
  • National unemployment rate
  • Per capita disposable income
  • Time spent on leisure and sports

  • Current Performance
  • Rising yoga participation rates
  • Demographics expand
  • External competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Regulatory environment
  • Enterprises and employment
  • Table: Pilates & Yoga Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pilates & Yoga Studios Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Athletic & Sporting Goods Manufacturing
  • Commercial Leasing
  • Gym & Exercise Equipment Manufacturing

  • Products & Services
  • Yoga classes
  • Pilates classes
  • Pilates and yoga accreditation training
  • Merchandise sales
  • Chart: Pilates & Yoga Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Individuals aged 18 to 34
  • Individuals aged 35 to 54
  • Individuals aged 55 and older
  • Chart: Major Market Segmentation for the Pilates & Yoga Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Pilates & Yoga Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pilates & Yoga Studios Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pilates & Yoga Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pilates & Yoga Studios Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Time spent on leisure and sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Cadillac
  • Pilates equipment that includes a single four-poster bed with springs, wooden bars and hanging trapezes, which is used to workout the entire body against various spring tensions and positions.
  • Pilates
  • A system of exercise that uses specialized exercise equipment to build strength without bulk, improve flexibility and agility and help prevent injury.
  • Reformer
  • The most popular piece of Pilates equipment, which consists of a platform that moves back and forth along a carriage, with resistance provided by the exerciser's body weight and springs.
  • Wunda Chair
  • A traditional piece of Pilates equipment, which consists of a box with one side that can be pressed down against the resistance springs, like a large pedal. Also known as a Pilates chair.
  • Yoga
  • A physical, mental and spiritual discipline, originating in ancient India, in which a practitioner aims to attain a state of perfect spiritual insight and tranquility.
  • Yoga Exercise
  • Techniques and movements designed to improve circulation, stimulate the abdominal organs and put pressure on the glandular system of the body, which leads to better health.
  • What Our Customers Say

    Why buy this report?

    The Pilates & Yoga Studios industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
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    This report on Pilates & Yoga Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pilates & Yoga Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pilates & Yoga Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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