Breathe easy: The rapidly rising number of health-conscious individuals will drive the industry

IBISWorld’s Pilates & Yoga Studios Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Pilates & Yoga Studios industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Yoga studios have achieved growth by appealing to health-conscious individuals
  • Many Pilates and yoga studios have appealed to varying consumer demographics
  • The regulatory environment will play a large role in driving consumer demand
  • Industry Analysis & Industry Trends

    Over the past five years, the Pilates and Yoga Studios industry has grown, thanks to more health-conscious individuals participating in yoga. In response, many studios have expanded their product portfolio of ancillary items (e.g. merchandise and supplements), which has bolstered industry revenue. In the coming years, many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population.

    Industry Report - Industry Locations Chapter

    Pilates and yoga studios are largely concentrated in the Western region, which accounts for 21.6% of total establishments, followed by the Southeast (20.3%), Mid-Atlantic (18.3%) and the Great Lakes (10.4%). Studios are primarily located in the following states: California (13.2% of total establishments), Texas (4.9%), New York (9.5%) and Florida (7.6%).

    The distribution and location of establishments is highly correlated to population spread. The more populated regions, such as the Southeast, West and Mid-Atlantic, tend to have the greatest numbers of establishments. This trend is due to the fact that consumers will not travel excessive distances to perform exercise or become members of Pilates and yoga studios. Con

    Additional Insights for the Pilates & Yoga Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pilates & Yoga Studios Industry are

  • Easy access
  • Effective product promotion
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as External competition and National unemployment rate in the Pilates & Yoga Studios industry impact industry performance..

    shopping_cartVIEW PURCHASE OPTIONS

    Look under the hood?

    Download a FREE sample report

    Industry Products

    What is the Pilates & Yoga Studios Industry?

    This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

    Industry Products
    Yoga classes
    Pilates classes
    Merchandise sales
    Pilates and yoga accreditation training
    Industry Activities
    Pilates and yoga classes
    Personal training involving Pilates and yoga activities
    Merchandise sales
    Workshops and seminars
    Pilates and yoga accreditation training

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • External competition
  • National unemployment rate
  • Per capita disposable income
  • Time spent on leisure and sports

  • Current Performance
  • Rising yoga participation rates
  • Demographics expand
  • External competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Regulatory environment
  • Enterprises and employment
  • Table: Pilates & Yoga Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pilates & Yoga Studios Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Athletic & Sporting Goods Manufacturing
  • Commercial Leasing
  • Gym & Exercise Equipment Manufacturing

  • Products & Services
  • Yoga classes
  • Pilates classes
  • Pilates and yoga accreditation training
  • Merchandise sales
  • Chart: Pilates & Yoga Studios Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Individuals aged 18 to 34
  • Individuals aged 35 to 54
  • Individuals aged 55 and older
  • Chart: Major Market Segmentation for the Pilates & Yoga Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Pilates & Yoga Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pilates & Yoga Studios Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pilates & Yoga Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Pilates & Yoga Studios Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time spent on leisure and sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Pilates equipment that includes a single four-poster bed with springs, wooden bars and hanging trapezes, which is used to workout the entire body against various spring tensions and positions.
  • Pilates
  • A system of exercise that uses specialized exercise equipment to build strength without bulk, improve flexibility and agility and help prevent injury.
  • Reformer
  • The most popular piece of Pilates equipment, which consists of a platform that moves back and forth along a carriage, with resistance provided by the exerciser's body weight and springs.
  • Wunda Chair
  • A traditional piece of Pilates equipment, which consists of a box with one side that can be pressed down against the resistance springs, like a large pedal. Also known as a Pilates chair.
  • Yoga
  • A physical, mental and spiritual discipline, originating in ancient India, in which a practitioner aims to attain a state of perfect spiritual insight and tranquility.
  • Yoga Exercise
  • Techniques and movements designed to improve circulation, stimulate the abdominal organs and put pressure on the glandular system of the body, which leads to better health.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pilates & Yoga Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pilates & Yoga Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pilates & Yoga Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Join IBISWorld today

    Contact Us

    Want to speak to a representative? Call us.