Going down nice: Players are rapidly entering a booming market for sleep-aid beverages

IBISWorld’s Relaxation Drink Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Higher demand from convenience stores and other retailers is expected to propel growth
  • Demand from retailers grew due to higher per capita disposable income
  • Competition from other beverage categories and sleep aids is expected to intensify

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    Industry Analysis & Industry Trends

    The Relaxation Drink Production industry rapidly gained momentum over the five years to 2016, as many producers first introduced their products to the market during this period. Industry operators have been able to establish brands and grow quickly to capitalize on the market for sleep aid products. In the five years to 2021, growing per capita disposable income and demand from convenience stores and other retail outlets is projected to benefit the industry. As industry operators extend their sales to new markets across the United States and customers show a growing interest in their products, relaxation drinks are anticipated to become a mainstay of the beverage market...

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    Industry Report - Industry Key Buyers Chapter

    In the Relaxation Drink Production industry the top four firms account for an estimated 69.0% of industry revenue. The medium level of concentration reflects the segmented and regional nature of industry firms, where some solely compete against other firms producing similar products (e.g. melatonin-based drinks) or within the same regions (e.g. Southeast). It also demonstrates branding power that beverage companies wield due to significant consumer loyalty.

    Concentration has increased significantly since the industry began in the mid-2000s. When the newest entrants began selling and marketing products, their scope was highly limited to regional markets, such as the Houston metropolitan area for drank producers. As ..

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    Additional Insights for the Relaxation Drink Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Relaxation Drink Production Industry are

  • Aggressive marketing of products
  • Economies of scale
  • Management of distribution agreements
  • IBISWorld analysts also discuss how external factors such as Demand from convenience stores and Per capita disposable income in the Relaxation Drink Production industry impact industry performance..

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    Industry Products

    What is the Relaxation Drink Production Industry?

    Companies in this industry produce drinks marketed for their relaxation or sleep-promoting properties. Most of these drinks contain the active ingredients melatonin or l-theanine. This industry excludes ready-to-drink tea as well as dairy-based and carbonated beverages.

    Industry Products
    Relaxation drinks
    Relaxation shots
    Relaxation drink mixes
    Industry Activities
    Producing melatonin-based drinks
    Producing kava-based drinks
    Producing theanine-based drinks
    Producing relaxation beverages

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from convenience stores
  • Per capita disposable income
  • Per capita soft drink consumption
  • Regulation

  • Current Performance
  • Main ingredients
  • A new market
  • Downstream demand
  • Competition and regulation
  • Chart: Revenue Growth

  • Industry Outlook
  • Improving consumer spending
  • Market saturation
  • Regulatory threats
  • Table: Relaxation Drink Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Relaxation Drink Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Soft Drink, Baked Goods & Other Grocery Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Pharmacies & Drug Stores
  • Bars & Nightclubs
  • Consumers

  • Key Selling Industries
  • Agriculture, Forestry, Fishing and Hunting
  • Generic Pharmaceutical Manufacturing
  • Plastic Bottle Manufacturing
  • Sugar Processing
  • Syrup & Flavoring Production

  • Products & Services
  • Relaxation drinks
  • Relaxation shots
  • Relaxation drink mixes
  • Chart: Relaxation Drink Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Convenience stores and gas stations
  • Supermarkets and grocery stores
  • Food service and drinking places
  • Online sales
  • Other markets
  • Chart: Major Market Segmentation for the Relaxation Drink Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Relaxation Drink Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Relaxation Drink Production Industry

  • Industry Globalization
    Major Companies
    The Chill Group Inc.Marley Beverage CompanyDream Products LLC
  • Table: The Chill Group Inc. - financial performance
  • Table: Marley Beverage Company - financial performance
  • Table: Dream Products LLC - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Relaxation Drink Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Relaxation Drink Production Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Dietary Supplement
  • A product taken by mouth that contains a "dietary ingredient" intended to supplement the diet.
  • Food And Drug Administration (Fda)
  • The regulating body in the US for beverage producers.
  • Functional Drink
  • A beverage that performs a function, including sports drinks that enhance athletic performance and energy drinks that increase alertness.
  • Generally Recognized As Safe (Gras)
  • The food and drug administration must approve food additives before they can be sold in the United States with no warning label.
  • Kava Root
  • Root from the kava plant, originating from the western Pacific, and used to produce a drink with sedative and anesthetic properties.
  • L-Theanine
  • An amino acid and a glutamic acid commonly found in tea.
  • Melatonin
  • A naturally occurring compound found in animals, plants and microbes. In humans, it plays a central role in sleep and regulates the body's circadian rhythms.
  • Ready-To-Drink (Rtd)
  • A beverage produced and packaged for immediate consumption.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Relaxation Drink Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Relaxation Drink Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Relaxation Drink Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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