Get well: Seasonal colds will facilitate growth, but prescription drugs will limit demand

Cough and cold medicine manufacturers benefited from an increasing number of consumers purchasing over-the-counter (OTC) medications as a form of self-treatment for their health ailments. The accessibility, affordability and reliability of OTC medications drove industry growth during the current period. More importantly, revenue growth was fueled by a number of prescription allergy medications switching to OTC. Consequently, over the five years to 2017, industry revenue is anticipated to grow. Over the five years to 2022, this growth is expected to continue, though due to rising demand for cough and cold medication, the industry is expected to contend with rising external competition from private-label products sold in drug stores and online...purchase to read more.

Industry Statistics & Market Size
Revenue
$10bn
Annual Growth 12-17
6.2%
Forecast Growth 17-22
Profit
Employment
11,330
Businesses
216
Market Share of Companies

Industry Threats & Opportunities

  • Due to its necessary nature, demand for cough and cold medicine will grow steadily
  • The industry has contended with external competition
  • Demand for cough and cold medicine will rise in line with the gradual aging of the US population
  • Industry Report - Starting a New Business Chapter

    The Cough and Cold Medicine Manufacturing OTC industry has high barriers to entry. Potential industry entrants face substantial costs to develop cough and cold over-the-counter (OTC) medicine, coupled with strong consumer awareness of brands from current manufacturers in the industry. Additionally, potential industry entrants face financial outlays for machinery related to the manufacturing production line. Moderate developments in production technologies also indicate a higher initial investment in machinery, due to potential industry entrants implementing innovative technologies that can streamline the manufacturing process and cut other costs, such as employee costs. Fur...purchase to read more.

    Additional Insights for the Cough & Cold Medicine Manufacturing OTC Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cough & Cold Medicine Manufacturing OTC Industry are

  • Product is sold at high profile outlets
  • Control of distribution arrangements
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Demand from pharmacies and drug stores and Number of children aged nine and younger in the Cough & Cold Medicine Manufacturing OTC industry impact industry performance..

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    What's in this report

    What is the Cough & Cold Medicine Manufacturing OTC Industry?

    This industry manufactures over-the-counter (OTC) cough and cold treatments and suppressants. Products include systemic remedies like antihistamines and combination products, decongestants and medicated candies. The industry does not include companies that are primarily retailers, like pharmacies or department stores.

    Industry Products
  • Tablets and packets
  • Liquid powders
  • Nasal products
  • Throat drops
  • Cough syrup
  • Industry Activities
  • Conducting market research for OTC cough and cold medication
  • Developing OTC cough and cold medication
  • Testing OTC cough and cold medication
  • Getting FDA approval to sell OTC cough and cold medication
  • Manufacturing OTC cough and cold medication
  • Marketing OTC cough and cold medication
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from pharmacies and drug stores
  • Number of children aged nine and younger
  • Research and development expenditure
  • Trade-weighted index

  • Current Performance
  • Consumer and demographic trends drive demand
  • Mounting competition
  • Global expansion
  • Chart: Revenue Growth

  • Industry Outlook
  • Healthcare reform impacts
  • Industry demand and structure
  • Table: Cough & Cold Medicine Manufacturing OTC Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cough & Cold Medicine Manufacturing OTC Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Drug, Cosmetic & Toiletry Wholesaling
  • Pharmacies & Drug Stores
  • Department Stores
  • Consumers

  • Key Selling Industries
  • Organic Chemical Manufacturing
  • Paperboard Mills
  • Plastic & Resin Manufacturing

  • Products & Services
  • Tablets and packets
  • Liquid powders
  • Nasal products
  • Throat drops
  • Cough syrup
  • Chart: Cough & Cold Medicine Manufacturing OTC Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Drug stores
  • Big box/discount retailers
  • Grocery stores
  • Specialty health stores
  • Online
  • Chart: Major Market Segmentation for the Cough & Cold Medicine Manufacturing OTC Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther
  • Chart: Cost Structure Benchmarking – Sector vs Cough & Cold Medicine Manufacturing OTC

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cough & Cold Medicine Manufacturing OTC Industry

  • Industry Globalization
    Reckitt Benckiser Group PLC, Pfizer Inc.,
  • Table: Reckitt Benckiser Group PLC - financial performance
  • Table: Pfizer Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cough & Cold Medicine Manufacturing OTC Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cough & Cold Medicine Manufacturing OTC Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Over-the-counter Retail Sales (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Capsule
  • A medication in a powder or jelly state that is enclosed in a dissolvable gelatin container.
  • Over-The-Counter (Otc) Medication
  • A therapeutic agent that does not require a prescription, which the US Food and Drug Administration claims can be safely self-prescribed. This category includes brand-name and generic drugs.
  • Tablet
  • A powdered medication that is compressed into a solid form.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cough & Cold Medicine Manufacturing OTC Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Cough & Cold Medicine Manufacturing OTC industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cough & Cold Medicine Manufacturing OTC:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cough & Cold Medicine Manufacturing OTC market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cough & Cold Medicine Manufacturing OTC, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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