Overview

Get well: Seasonal colds will facilitate growth, but prescription drugs will limit demand

IBISWorld’s Cough & Cold Medicine Manufacturing OTC market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Due to its necessary nature, demand for cough and cold medicine will grow steadily
  • The industry has had to contend with external competition
  • Demand for cough and cold medicine will rise in line with the gradual aging of the US population

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    Industry Analysis & Industry Trends

    Fewer individuals are visiting their healthcare providers for their flu and cough, causing industry revenue to grow due to many healthcare providers recommending that their patients use OTC drugs to address their minor health ailments. The rise in the number of time-strapped consumers has also propped up demand for OTC drugs, especially during cold and flu season, bolstering industry revenue. Over the five years to 2021, industry revenue is forecast to continue growing, due to rising demand for cough and cold medication from immunosuppressed individuals, such as the elderly population. However, the industry will also contend with rising external competition from private-label products sold in drug...

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    Industry Report - Industry Analysis Chapter

    Over-the-counter (OTC) cough and cold medicine manufacturers have benefited from the high prevalence of colds in the United States, with about 1.0 billion individuals having the cold each year, according to the American Lung Association. As a result, stable, need-based demand for cough medication has supported industry revenue growth over the period. On average, adults have between two and four colds per year, primarily during peak cold seasons (September to May), which has stimulated industry revenue. Furthermore, the burgeoning elderly population, which includes many immunosuppressed individuals, has been highly susceptible to the flu, bolstering demand for industry products.

    In the five years to 2016, industry revenue is anticipated to grow at an annualized rate of 1.8% to $8.5 bi..

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    Additional Insights for the Cough & Cold Medicine Manufacturing OTC Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cough & Cold Medicine Manufacturing OTC Industry are

  • Product is sold at high profile outlets
  • Control of distribution arrangements
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Demand from pharmacies and drug stores and Demand from department stores in the Cough & Cold Medicine Manufacturing OTC industry impact industry performance..

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    Industry Products

    What is the Cough & Cold Medicine Manufacturing OTC Industry?

    This industry manufactures over-the-counter (OTC) cough and cold treatments and suppressants. Products include systemic remedies like antihistamines and combination products, decongestants and medicated candies. The industry does not include companies that are primarily retailers, like pharmacies or department stores.

    Industry Products
    Tablets and packets
    Liquid powders
    Nasal products
    Throat drops
    Cough syrup
    Industry Activities
    Conducting market research for OTC cough and cold medication
    Developing OTC cough and cold medication
    Testing OTC cough and cold medication
    Getting FDA approval to sell OTC cough and cold medication
    Manufacturing OTC cough and cold medication
    Marketing OTC cough and cold medication

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from pharmacies and drug stores
  • Demand from department stores
  • Number of children aged nine and younger
  • Number of people with private health insurance
  • Trade-weighted index

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Cough & Cold Medicine Manufacturing OTC Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cough & Cold Medicine Manufacturing OTC Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Drug, Cosmetic & Toiletry Wholesaling
  • Pharmacies & Drug Stores
  • Department Stores
  • Consumers

  • Key Selling Industries
  • Organic Chemical Manufacturing
  • Paperboard Mills
  • Plastic & Resin Manufacturing

  • Products & Services
  • Tablets and packets
  • Liquid powders
  • Nasal products
  • Throat drops
  • Cough syrup
  • Chart: Cough & Cold Medicine Manufacturing OTC Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Drug stores
  • Big box/discount retailers
  • Grocery stores
  • Specialty health stores
  • Other
  • Chart: Major Market Segmentation for the Cough & Cold Medicine Manufacturing OTC Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    Profit
  • Chart: Cost Structure Benchmarking – Sector vs Cough & Cold Medicine Manufacturing OTC

  • Basis of Competition
    Internal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cough & Cold Medicine Manufacturing OTC Industry

  • Industry Globalization
    Major Companies
    PfizerReckitt Benckiser PLC
  • Table: Pfizer - financial performance
  • Table: Reckitt Benckiser PLC - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Cough & Cold Medicine Manufacturing OTC Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Cough & Cold Medicine Manufacturing OTC Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Number of people with private health insurance (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Capsule
  • A medication in a powder or jelly state that is enclosed in a dissolvable gelatin container.
  • Over The Counter (Otc) Medication
  • A therapeutic agent that does not require a prescription, which the FDA claims can be safely self-prescribed by non-physicians. This category includes brand name and generic drugs.
  • Tablet
  • A powdered medication that is compressed into a solid form.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cough & Cold Medicine Manufacturing OTC:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cough & Cold Medicine Manufacturing OTC market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cough & Cold Medicine Manufacturing OTC, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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