Party on: The industry will benefit from climbing corporate profit and per capita disposable income

IBISWorld’s Party & Event Planners market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • The industry is set to benefit from climbing corporate profit and disposable income
  • A rise in leisure time contributed toward shrinking the household market’s share of demand
  • As businesses’ access to credit eases, party and event planners can expand

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    Industry Analysis & Industry Trends

    The Party and Event Planners industry largely provides a discretionary service; therefore, it is mainly driven by corporate profit, per capita disposable income and the unemployment rate. The recession hit the industry hard, with many corporations and consumers holding fewer, smaller events. However, the industry bounced back in the years that followed, and this recovery is expected to persist in the five years to 2021, bolstered by strengthening corporate profit and increasing discretionary income...

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    Industry Report - Industry Investment Chapter

    Party and event planning is largely performed by the industry's employees, with little help or reliance on capital investments. Accordingly, the industry has a low level of capital intensity. IBISWorld estimates that the typical event planner spends $0.09 on capital expenditure for every dollar spent on labor costs. This level of capital intensity has not changed significantly over the past five years.

    In general, capital expenditures are primarily driven by computer and software equipment purchased for day-to-day use. Most event planners use computers, smartphones and electronic calendars to contact, schedule and communicate events. Non..

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    Additional Insights for the Party & Event Planners Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Party & Event Planners Industry are

  • Having a high prior success rate (including completed prior contracts)
  • Access to a highly skilled workforce
  • Ability to vary services to suit different needs
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Party & Event Planners industry impact industry performance..

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    Industry Products

    What is the Party & Event Planners Industry?

    This industry is composed of independent companies and individuals that organize parties, weddings, corporate dinners and other social gatherings on behalf of households, businesses and nonprofits. This industry does not include companies that organize conventions, trade shows and sporting events, nor does it include the internal event planning departments of hotels, conference centers and recreational facilities.

    Industry Products
    Birthday parties
    Corporate social events
    Industry Activities
    Organizing corporate fundraisers
    Organizing corporate holiday parties
    Organizing weddings
    Organizing birthday parties
    Organizing religious and other social events
    Organizing networking and fundraising events

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Marriage rate
  • Time spent on leisure and sports

  • Current Performance
  • Corporate and household clients
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Corporate parties
  • Personal events
  • Table: Party & Event Planners Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Party & Event Planners Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Management of Companies and Enterprises
  • Consumers

  • Key Selling Industries
  • Food Service Contractors
  • Hotels & Motels
  • Interior Designers
  • Musical Groups & Artists
  • Photography

  • Products & Services
  • Corporate social events
  • Weddings
  • Birthday parties
  • Other
  • Chart: Party & Event Planners Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses
  • Households in the highest income quintile
  • Households in the fourth income quintile
  • Households in the third income quintile
  • Other
  • Households in the second income quintile
  • Households in the lowest income quintile
  • Chart: Major Market Segmentation for the Party & Event Planners Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases and marketing
  • Other expenses
  • Chart: Cost Structure Benchmarking – Sector vs Party & Event Planners

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Party & Event Planners Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Party & Event Planners Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Party & Event Planners Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Corporate Profit (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Audiovisual Equipment
  • Stage equipment (e.g. speakers or projectors) used to present material (e.g. a slideshow or music)
  • Caterer
  • A foodservice company hired to provide food and beverage service for an event
  • Theme Party
  • A social gathering organized around a single theme, such as a costume party.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Party & Event Planners:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Party & Event Planners market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Party & Event Planners, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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