Mixed up: Consumers and restaurants will demand blenders again, but imports will impede growth

IBISWorld’s Food Processor & Blender Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Domestic demand for food processors and blenders is forecast to grow, but a growing share will be satisfied by imports
  • Foreign producers have an advantage due to the labor cost advantages of manufacturing abroad
  • Strong growth of the construction sector is expected to boost demand

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    Industry Analysis & Industry Trends

    The Food Processor and Blender Manufacturing industry has slowly but steadily increased over the past five years. Overseas manufacturers have posed a threat to industry operators that are unable to compete on the basis of price. Consequently, while makers of premium appliances have generally done well as disposable income levels and healthy-eating trends increased, lower-end products have largely been replaced by less expensive foreign alternatives, forcing companies to exit the industry...

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    Industry Report - Industry Locations Chapter

    The concentration of establishments in the Food Processor and Blender Manufacturing industry is highly correlated with the location of downstream markets. As a result, manufacturing facilities are located near population centers to increase the speed of deliveries and reduce transportation costs; therefore, the share of industry establishments in a specific region tends to correspond with that region's share of the US population. Given the importance of foreign markets to industry revenue, food processor and blender manufacturers also prefer to locate near major ports and transport routes to facilitate exports. Com..

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    Additional Insights for the Food Processor & Blender Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Food Processor & Blender Manufacturing Industry are

  • Control of distribution arrangements
  • Automation
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Import penetration into the manufacturing sector and Per capita disposable income in the Food Processor & Blender Manufacturing industry impact industry performance..

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    Industry Products

    What is the Food Processor & Blender Manufacturing Industry?

    This industry manufactures electric- and motor-driven appliances used in food preparation. More specifically, companies in the industry manufacture blenders, food processors, stand mixers, slicers, whippers, tenderizers, molders and a variety of other appliances (e.g. ice crushers) used in slicing, chopping, grinding, shredding, pureeing, crushing and mixing food items.

    Industry Products
    Blenders and slicers
    Food processors including mixers and parts and attachments
    Other products including tenderizers
    Industry Activities
    Manufacturing blenders
    Manufacturing food processors
    Manufacturing mixers (handheld and stand)
    Manufacturing immersion blenders
    Manufacturing ice crushers
    Manufacturing baby food makers

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Import penetration into the manufacturing sector
  • Per capita disposable income
  • Price of plastic materials and resin
  • Trade-weighted index

  • Current Performance
  • Demand for industry products
  • Competition from abroad
  • Strategies for maintaining market share
  • Chart: Revenue Growth

  • Industry Outlook
  • Rising domestic demand
  • Continued import penetration
  • Table: Food Processor & Blender Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Food Processor & Blender Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • TV & Appliance Wholesaling
  • Consumer Electronics Stores
  • Supermarkets & Grocery Stores
  • Department Stores
  • Warehouse Clubs & Supercenters
  • Accommodation and Food Services
  • Consumers

  • Key Selling Industries
  • Electrical Equipment Manufacturing
  • Laminated Plastics Manufacturing
  • Metal Wholesaling

  • Products & Services
  • Blenders and slicers
  • Other products including tenderizers
  • Food processors including mixers and parts and attachments
  • Chart: Food Processor & Blender Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Wholesalers and distributors
  • All Other including Retailers and Direct Sales
  • Chart: Major Market Segmentation for the Food Processor & Blender Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Food Processor & Blender Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Food Processor & Blender Manufacturing Industry

  • Industry Globalization
    Major Companies
  • Table: Vitamix - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Food Processor & Blender Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Food Processor & Blender Manufacturing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • price of plastic materials and resin (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Selling an additional product or service to an existing customer.
  • Food Processor
  • An electric kitchen appliance that is used for chopping, mixing or pureeing foods.
  • Immersion Blender
  • A handheld kitchen appliance that is used to blend ingredients or puree food in the container in which they are being prepared.
  • Mixer
  • A kitchen appliance intended for mixing, folding, beating and whipping food ingredients.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Food Processor & Blender Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Food Processor & Blender Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Food Processor & Blender Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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