Fighting on: Demand will rise as economic conditions continue to improve

IBISWorld’s Martial Arts Studios market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Industry demand has been driven by the rising popularity of mixed martial arts
  • Demand for martial arts instruction has benefited from the growing popularity of MMA
  • With higher disposable income, consumers will spend more on martial arts instruction

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    Industry Analysis & Industry Trends

    Martial Arts Studios industry growth was hampered early in the current five-year period as the recession set in and the economy sagged. However, as the economic recovery took hold, rising per capita disposable income propelled consumers to increase spending on fitness, including martial arts instruction, supporting substantial revenue growth from 2012 onward. Over the next five years, the industry is expected to continue its growth, albeit at a slower rate. A robust economic recovery is expected to endow consumers with higher disposable income levels, enabling them to spend more money on martial arts instruction, particularly costly private lessons. Additionally, the popularity of mixed martial arts will continue to drive demand for the industry...

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    Industry Report - Industry SWOT Analysis Chapter

    The Martial Arts Studios industry is in the growth phase of its industry life cycle. Hardly a nascent industry, martial arts has long been popular in the United States. As a result, industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to grow at an annualized rate of 5.7% during the 10 years to 2021. This represents growth faster than that of US GDP, which is forecast to grow 2.% during the same period. As a result, the industry is expected to maintain its share of the overall economy, a key indicator of its mature life cycle stage.

    The majority of its instruction methods have long traditions and have long been popular in the United States. For..

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    Additional Insights for the Martial Arts Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Martial Arts Studios Industry are

  • Having a good reputation
  • Ability to attract local support and patronage
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Martial Arts Studios industry impact industry performance..

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    Industry Products

    What is the Martial Arts Studios Industry?

    This industry includes establishments, many of which operate as nonemployers, that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, taekwondo, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction.

    Industry Products
    Mixed martial arts
    Industry Activities
    Providing instruction in mixed martial arts
    Providing instruction in karate
    Providing instruction in taekwondo
    Providing instruction in judo
    Providing instruction in jiu-jitsu
    Providing instruction in other forms of martial arts, including muay thai, kung fu and capoeira

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • Total recreation expenditure
  • Number of adolescents aged 10 to 19
  • External competition

  • Current Performance
  • Economic improvements drive demand
  • Popularity of MMA drives growth
  • Competition and demographics limit growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Income levels drive growth
  • MMA segment leads growth
  • Industry landscape and the franchise model
  • Table: Martial Arts Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Martial Arts Studios Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Sports Franchises
  • Racing & Individual Sports
  • Public Schools
  • Private Schools

  • Key Selling Industries
  • Sporting Goods Stores
  • Sporting Goods Wholesaling

  • Products & Services
  • Mixed martial arts
  • Karate
  • Other
  • Taekwondo
  • Judo
  • Jiu-jitsu
  • Chart: Martial Arts Studios Industry Products and Services Segmentation

  • Demand Determinants
  • Economic variables
  • Consumer preferences
  • Youth market
  • Alternative exercise preferences

  • Major Markets
  • Consumers aged seven to 11
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 18 to 24
  • Consumers aged 45 to 54
  • Consumers aged 12 to 17
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Martial Arts Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesRent and utilitiesPurchasesMarketingOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Martial Arts Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Martial Arts Studios Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Martial Arts Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Martial Arts Studios Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Time Spent on Leisure and Sports (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Mixed Martial Arts (Mma)
  • A full-contact martial art form that uses striking and grappling techniques, including the philosophies and methods of Brazilian jiu-jitsu, wrestling, boxing, judo, karate and muay thai.
  • Nunchuk
  • A traditional Okinawan martial arts weapon consisting of two sticks connected at one end by a short chain or rope.
  • Ultimate Fighting Championship (Ufc)
  • The largest mixed martial arts promotion company in the world.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Martial Arts Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Martial Arts Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Martial Arts Studios, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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