Fighting on: Demand will rise as economic conditions continue to improve

Over the past five years, revenue for the Martial Arts Studios industry has grown. Consumer demand for martial arts instruction is driven by a number of economic factors, including employment, disposable income and consumer confidence. As the economy has continued to expand, growth across these variables resulted in an increase in spending on recreation, including martial arts instruction. Demand for martial arts studios has also been driven by the rising popularity of mixed martial arts (MMA), a full-contact martial art form that uses striking and grappling techniques, incorporating the philosophies and techniques of various martial art forms. The industry is expected to continue growing over the next five years...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Industry demand has been driven by the rising popularity of mixed martial arts
  • Demand for martial arts instruction has benefited from the growing popularity of MMA
  • With higher disposable income, consumers will spend more on martial arts instruction
  • Industry Report - Industry Analysis Chapter

    The multibillion-dollar Martial Arts Studios industry has grown strongly over the five years to 2017. The industry, which offers instruction in various martial arts, including mixed martial arts (MMA), karate, taekwondo, judo and jiu-jitsu and others, is comprised of several small operators that typically serve local markets; the number of active operators is expected to reach 72,760 this year. Although the industry serves a demographically diverse clientele, industry services are geared toward males and the youth market. In 2017, males are expected to account for 64.7% of demand for industry services, while consumers under the age of 17 are expected to generate 53.6% of industry revenue...purchase to read more.

    Additional Insights for the Martial Arts Studios Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Martial Arts Studios Industry are

  • Having a good reputation
  • Ability to attract local support and patronage
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Time spent on leisure and sports in the Martial Arts Studios industry impact industry performance..

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    What's in this report

    What is the Martial Arts Studios Industry?

    This industry includes establishments, many of which operate as nonemployers, that offer instruction in martial arts. These classes include karate, kendo, judo, jiu jitsu, krav maga, taekwondo, muay thai and mixed martial arts, among others. This industry does not include self-defense instruction.

    Industry Products
  • Mixed martial arts
  • Karate
  • Taekwondo
  • Judo
  • Jiu-jitsu
  • Industry Activities
  • Providing instruction in mixed martial arts
  • Providing instruction in karate
  • Providing instruction in taekwondo
  • Providing instruction in judo
  • Providing instruction in jiu-jitsu
  • Providing instruction in other forms of martial arts, including muay thai, kung fu and capoeira
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Time spent on leisure and sports
  • Total recreation expenditure
  • Number of adolescents aged 10 to 19
  • External competition

  • Current Performance
  • Economic improvements drive demand
  • Popularity of MMA drives growth
  • Competition and demographics limit growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Income levels drive growth
  • MMA segment leads growth
  • Industry landscape and the franchise model
  • Table: Martial Arts Studios Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Martial Arts Studios Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Sports Franchises
  • Racing & Individual Sports
  • Public Schools
  • Private Schools

  • Key Selling Industries
  • Sporting Goods Stores
  • Sporting Goods Wholesaling

  • Products & Services
  • Mixed martial arts
  • Karate
  • Other
  • Taekwondo
  • Judo
  • Jiu-jitsu
  • Chart: Martial Arts Studios Industry Products and Services Segmentation

  • Demand Determinants
  • Economic variables
  • Consumer preferences
  • Youth market
  • Alternative exercise preferences

  • Major Markets
  • Consumers aged 11 and below
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 18 to 24
  • Consumers aged 45 to 54
  • Consumers aged 12 to 17
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Martial Arts Studios Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesRent and utilitiesPurchasesMarketingOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Martial Arts Studios

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Martial Arts Studios Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Martial Arts Studios Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Martial Arts Studios Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Time Spent on Leisure and Sports (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Mixed Martial Arts (Mma)
  • A full-contact martial art form that uses striking and grappling techniques, including the philosophies and methods of Brazilian jiu-jitsu, wrestling, boxing, judo, karate and muay thai.
  • Nunchuk
  • A traditional Okinawan martial arts weapon consisting of two sticks connected at one end by a short chain or rope.
  • Ultimate Fighting Championship (Ufc)
  • The largest mixed martial arts promotion company in the world.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Martial Arts Studios provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

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    This report on Martial Arts Studios:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Martial Arts Studios market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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