In style: Wig and hairpiece stores are poised to benefit as disposable income rises

The Wig and Hairpiece Stores industry represents a niche product retailer within the hair-care sector. Over the past five years, advanced technology has improved synthetic hair capabilities, and consequently, demand for this hair product segment has grown. As the economy has improved over the five years to 2017, rising disposable income has encouraged consumers to invest in discretionary products, which in turn boosted demand for aesthetic wigs and hairpieces. Moreover, the aging population has bolstered the industry's market. Over the five years to 2022, revenue for the Wig and Hairpiece Stores industry is projected to continue rising...purchase to read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • New fiber technology enables consumers to style wigs to the wearer’s preference with heating tools
  • Demand for medical-purpose wigs and hairpieces has grown over the period
  • A greater number of specialty retailers are expected to enter the industry
  • Industry Report - Industry Investment Chapter

    The Wig and Hairpiece Stores displays a low level of capital intensity and is considered a labor-intensive industry. On average, industry operators only spend $0.09 on capital expenditures such as equipment and software for every $1.00 spend on labor; this ratio is consistent with levels across the retail sector. The low level of depreciation is reflected by the fact that storeowners often do not own the physical store space; rather, the premises are leased or rented. Industry capital expenditures are low and include items such as shelves, displays, security equipment, cash registers, computers, point-of-sale (POS) systems and inventory management software...purchase to read more.

    Additional Insights for the Wig & Hairpiece Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wig & Hairpiece Stores Industry are

  • Ability to adapt product mix in favor of market conditions
  • Having good relationships with suppliers
  • Experienced work force
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of adults aged 50 and older in the Wig & Hairpiece Stores industry impact industry performance..

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    What's in this report

    What is the Wig & Hairpiece Stores Industry?

    This industry includes stores that primarily specialize in selling wigs, hairpieces and hair extensions for aesthetic and medical purposes. This industry does not include retailers that primarily provide wigs and hairpieces via electronic mediums.

    Industry Products
  • Human-hair wigs
  • Human-hair hairpieces
  • Synthetic-hair wigs
  • Synthetic-hair hairpieces
  • Industry Activities
  • Retailing synthetic hair wigs
  • Retailing human hair wigs
  • Retailing synthetic hairpieces
  • Retailing human hairpieces
  • Retailing toupees
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of adults aged 50 and older
  • Number of people with private health insurance
  • Price of synthetic fiber

  • Current Performance
  • Demand on the rise
  • Rising competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Trending up
  • Men’s market to decline
  • Table: Wig & Hairpiece Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wig & Hairpiece Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Hospitals
  • Hair & Nail Salons
  • Consumers

  • Key Selling Industries
  • Drug, Cosmetic & Toiletry Wholesaling

  • Products & Services
  • Human-hair hairpieces
  • Synthetic-hair hairpieces
  • Human-hair wigs
  • Synthetic-hair wigs
  • Chart: Wig & Hairpiece Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women
  • Men
  • Chart: Major Market Segmentation for the Wig & Hairpiece Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Wig & Hairpiece Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wig & Hairpiece Stores Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wig & Hairpiece Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Wig & Hairpiece Stores Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A type of sudden hair loss that occurs in males and females that results from genetic, medical or environmental factors.
  • Cranial Hair Prosthesis
  • Custom-made wig designed for patients who have lost their hair as a result of medical conditions or treatments, such as alopecia areata, trichotillomania or chemotherapy.
  • Thin Skin Material
  • A 0.04" thick, stretchable and transparent sheet material used to emulate a more natural scalp look in wigs.
  • What Our Customers Say

    Why buy this report?

    The Wig & Hairpiece Stores industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

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    This report on Wig & Hairpiece Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wig & Hairpiece Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wig & Hairpiece Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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