In style: Wig and hairpiece stores are poised to benefit as disposable income rises

IBISWorld’s Wig & Hairpiece Stores market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • Rising disposable income has boosted demand for aesthetic wigs and hairpieces
  • Demand for wigs and hairpieces is linked to disposable income and consumer spending levels
  • Synthetic hair will capture an increased share of the market as technology continues to improve

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    Industry Analysis & Industry Trends

    Over the five years to 2016, revenue for the Wig and Hairpiece Stores industry is estimated to grow, as retail spending on wigs and hairpieces rebounds, partly due to product innovation. Continuing this trend, over the next five years, the industry is expected to achieve continued growth as average disposable income rises. Consequently, average sales per customer are expected to rise, translating into stronger gains in industry revenue...

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    Industry Report - Industry Products Chapter

    The Wig and Hairpiece Stores industry primarily sells two types of products: those made of synthetic materials and those made of human hair. Within these two categories, there are a wide range of other key product differentiators including style, color, durability and price. Over the past five years, consumer demand and preferences for new wigs and hairpieces to keep up cultural and fashion trends has kept product innovation at the manufacturing level moderate, leading to a consistent mix of new products for industry stores. While about over three-fourths of wigs and hairpieces sold in the United States are made out of synthetic materials, human-hair products retail at a higher price, which is why they account for a higher share of revenue than unit-sales. Mor..

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    Additional Insights for the Wig & Hairpiece Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wig & Hairpiece Stores Industry are

  • Ability to adapt product mix in favor of market conditions
  • Having good relationships with suppliers
  • Experienced work force
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Number of adults aged 50 and older in the Wig & Hairpiece Stores industry impact industry performance..

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    Industry Products

    What is the Wig & Hairpiece Stores Industry?

    This industry includes stores that primarily specialize in selling wigs, hairpieces and hair extensions for aesthetic and medical purposes. This industry does not include retailers that primarily provide wigs and hairpieces via electronic mediums.

    Industry Products
    Human-hair wigs
    Human-hair hairpieces
    Synthetic-hair wigs
    Synthetic-hair hairpieces
    Industry Activities
    Retailing synthetic hair wigs
    Retailing human hair wigs
    Retailing synthetic hairpieces
    Retailing human hairpieces
    Retailing toupees

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Number of adults aged 50 and older
  • Number of people with private health insurance
  • Price of synthetic fiber

  • Current Performance
  • Demand on the rise
  • Rising competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Trending up
  • Men’s market to decline
  • Table: Wig & Hairpiece Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wig & Hairpiece Stores Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Hospitals
  • Hair & Nail Salons
  • Consumers

  • Key Selling Industries
  • Drug, Cosmetic & Toiletry Wholesaling

  • Products & Services
  • Human-hair hairpieces
  • Synthetic-hair hairpieces
  • Human-hair wigs
  • Synthetic-hair wigs
  • Chart: Wig & Hairpiece Stores Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Women
  • Men
  • Chart: Major Market Segmentation for the Wig & Hairpiece Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Wig & Hairpiece Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wig & Hairpiece Stores Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wig & Hairpiece Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Wig & Hairpiece Stores Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Per capita disposable income (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A type of sudden hair loss that occurs in males and females that results from genetic, medical or environmental factors.
  • Cranial Hair Prosthesis
  • Custom-made wig designed for patients who have lost their hair as a result of medical conditions or treatments, such as alopecia areata, trichotillomania or chemotherapy.
  • Thin Skin Material
  • A 0.04" thick, stretchable and transparent sheet material used to emulate a more natural scalp look in wigs.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wig & Hairpiece Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wig & Hairpiece Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wig & Hairpiece Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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