Overview

Well consulted: Strong growth in advertising expenditure will boost the industry

IBISWorld’s Industry Market Report on Marketing Consultants is a comprehensive guide to market size and growth prospects. Ensure due diligence in your research with our strategic analysis of the factors influencing companies, including new product developments; economic, lifestyle and demographic influences; distribution and supply chain factors; and pricing issues.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$43bn
Annual Growth
11-16
3.6%
Annual Growth
16-21
Profit
Employment
355,547
Business
203,254

Industry Threats & Opportunities

  • Industry firms have benefited from positive business conditions
  • The rapid rise in broadband connections has convinced many companies to turn to consultants
  • The industry will experience competition from in-house consultants

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    Industry Analysis & Industry Trends

    During the current five-year period, the Marketing Consultants industry is expected to benefit from steady corporate profit, increasing internet and mobile internet connections and a rise in total advertising expenditure. Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning, and marketing planning and strategies. While the industry suffered a temporary setback during the economic downturn in 2009, marketing consultants have benefited from strong demand for their services from companies returning to growth after the recession...

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    Industry Report - Starting a New Business Chapter

    The Marketing Consultants industry has low barriers to entry, as firms face minimal start-up costs and no regulation. Consultants are valuable to businesses due to their knowledge of competitive practices and improving existing systems. Therefore, a large proportion of the industry is made up of small nonemploying firms that operate in niche markets or narrow geographic areas. However, although entrance into the industry is relatively simple, it can be difficult for firms to be successful in a highly competitive marketplace.

    Marketing consultants compete on reputation, and, therefore, new entrants face stringent competition from incumbent players that are already established. Thi..

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    Additional Insights for the Marketing Consultants Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Marketing Consultants Industry are

  • Ability to compete on tender
  • Well-developed internal processes
  • Access to a highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Number of businesses in the Marketing Consultants industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Marketing Consultants Industry?

    Firms in the Marketing Consultants industry provide operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchising planning, and marketing planning and strategies.

    Industry Products
    Marketing strategy and market development consulting services
    Sales management and development consulting services
    Strategic management consulting services
    Other marketing management consulting and implementation services
    Industry Activities
    Customer services management consulting services
    Marketing research and public opinion polling services
    Marketing strategy and market development consulting services
    Sales management consulting services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Number of businesses
  • Total advertising expenditure
  • Number of broadband connections
  • Aggregate private investment

  • Current Performance
  • Business booms
  • The future is digital
  • Boutiques on the rise
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand steadies
  • Digitization drives growth
  • Rising in-house competition
  • Table: Marketing Consultants Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Marketing Consultants Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Utilities
  • Manufacturing
  • Finance and Insurance
  • Healthcare and Social Assistance
  • Public Administration

  • Key Selling Industries
  • Commercial Leasing
  • Computer Stores
  • IT Consulting
  • Market Research
  • Office Supply Stores

  • Products & Services
  • Marketing strategy and market development consulting services
  • Other marketing management consulting and implementation services
  • Sales management and development consulting services
  • Other
  • Strategic management consulting services
  • Chart: Marketing Consultants Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other private sectors
  • Retail and wholesale sector
  • Financial sector
  • Manufacturing sector
  • Technology and communications sector
  • Nonprofit organizations
  • Individuals
  • Federal and state government
  • Chart: Major Market Segmentation for the Marketing Consultants Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent and utilitiesOther
  • Chart: Cost Structure Benchmarking – Sector vs Marketing Consultants

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Marketing Consultants Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Marketing Consultants Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Marketing Consultants Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Corporate profit (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    It Consultant
  • A consultant who provides assistance to businesses and other organizations on software, hardware, data processing and communications infrastructure.
  • Management Consultant
  • A consultant who provides advice and assistance to businesses and other organizations on various issues, including management.
  • Strategic Consulting
  • The contracting of a consultant to advise on long-term planning with an eye toward minimizing costs and maintaining profit, often in conjunction with the development of new products and services.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Marketing Consultants:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Marketing Consultants market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Marketing Consultants, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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