Out of ink: Digital media alternatives and low demand continue to threaten industry revenue

The Printing industry is in the midst of a decline as digital products and services continue to displace printed materials. The industry's two largest markets, advertising and publishing, have both accelerated their moves online over the five years to 2018, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, which is historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. Other industry products, such as retail catalogs and banking forms, are also in low demand due to the increased prevalence of e-commerce and online financial transactions. As a result, over the five years to 2018, industry revenue is expected to fall...purchase to read more.

Industry Statistics & Market Size
Revenue
$76bn
Annual Growth 13-18
-2.6%
Forecast Growth 18-23
Profit
Employment
434,143
Businesses
49,279
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Declining demand and price pressure resulting from excess capacity have forced industry operators to consolidate
  • Industry companies have increasingly consolidated
  • Several trends will prevent more substantial declines in revenue
  • Industry Report - Industry Analysis Chapter

    The Printing industry’s long-term struggles have continued over the five years to 2018 as digital products and services have increasingly displaced traditional printed materials. Printers were historically central to both publishing and advertising; however, over the past two decades, rapid technological change has upended both markets and sent the industry into structural decline. The migration of media content and ad dollars to digital platforms has only accelerated since 2013, precipitously reducing industry demand. Amid this trend, industry revenue is expected to decline at an annualized rate of 2.6% over the five years to 2018 to $75.9 billion. This includes a decline of 2.0% projected over 2018 alone. In ...purchase to read more.

    Additional Insights for the Printing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Demand from publishing industries in the Printing industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Printing Industry?

    Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
  • Commercial lithographic printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Digital printing
  • Other printing
  • Book printing
  • Commercial gravure printing
  • Industry Activities
  • Commercial lithographic printing
  • Commercial gravure printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Book printing
  • Blank book, loose-leaf binders and devices
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Demand from publishing industries
  • Manufacturing capacity utilization
  • Price of paper

  • Current Performance
  • Digital competition
  • Consolidation and diversification
  • Digital printing
  • Chart: Revenue Growth

  • Industry Outlook
  • Online technologies
  • Industry structure
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other printing
  • Digital printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Book printing
  • Commercial gravure printing
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Technology
  • Consumer spending

  • Major Markets
  • Other
  • Manufacturers
  • Publishing
  • Advertisers
  • Financial and legal firms
  • Exports
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Print advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Printing provides up-to-date sales and market data, allowing you to identify the product and customer segments driving revenue growth. The report identifies the leading companies in the industry, and offers strategic analysis of the key factors influencing the market. Our data forecasts are accompanied by full analysis to illustrate how the market is responding to dominant and emerging trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.

    clear