Overview

Out of ink: Digital media alternatives and low demand continue to threaten industry revenue

IBISWorld’s Printing Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Printing industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$76bn
Annual Growth
12-17
-2.5%
Annual Growth
17-22
Profit
Employment
394,532
Business
47,002

Industry Threats & Opportunities

  • Declining demand and price pressure resulting from excess capacity have forced industry operators to consolidate
  • The digitization trends that have driven the industry's decline have been global
  • Demand from banks will decline as most consumers conduct many of their services online
  • Industry Analysis & Industry Trends

    The Printing industry is in the midst of a decline as digital products and services displace printed materials. The industry's two largest markets, advertising and publishing, have both accelerated their moves online over the past five years, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. Over the next five years, substitutes for commercially printed material, such as online media, will continue to adversely affect industry activity. However, there remain some bright spots for the industry.

    Industry Report - Industry Investment Chapter

    The Printing industry has experienced a low level of revenue volatility in the five years to 2017. The steady decline in print-based advertising has reduced demand significantly for the industry, resulting in a consistent but gradual loss of revenue. The industry is also experiencing a long-term decline due to changing consumer tastes. Consumers have steadily gravitated from printed material to digital mediums, which has led media providers and advertisers to pull back on print expenditure. This shift is occurring slowly, however, reducing volatility in the industry.

    Additional Insights for the Printing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing Industry are

  • Having marketing expertise
  • Access to highly skilled workforce
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Print advertising expenditure and Demand from publishing industries in the Printing industry impact industry performance..

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    Industry Products

    What is the Printing Industry?

    Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

    Industry Products
    Commercial lithographic printing
    Commercial flexographic printing
    Commercial screen printing
    Digital printing
    Other printing
    Book printing
    Commercial gravure printing
    Industry Activities
    Commercial lithographic printing
    Commercial gravure printing
    Commercial flexographic printing
    Commercial screen printing
    Quick printing
    Digital printing
    Manifold business forms printing
    Book printing
    Blank book, loose-leaf binders and devices

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Print advertising expenditure
  • Demand from publishing industries
  • Manufacturing capacity utilization
  • Price of paper

  • Current Performance
  • Digital competition
  • Consolidation and diversification
  • Digital printing
  • Chart: Revenue Growth

  • Industry Outlook
  • Online technologies
  • Industry structure
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Retail Trade
  • Magazine & Periodical Publishing
  • Book Publishing
  • Finance and Insurance
  • Professional, Scientific and Technical Services

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing
  • Ink Manufacturing
  • Paper Mills
  • Paperboard Mills
  • Printing Services

  • Products & Services
  • Commercial lithographic printing
  • Other printing
  • Digital printing
  • Commercial flexographic printing
  • Commercial screen printing
  • Book printing
  • Commercial gravure printing
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising
  • Technology
  • Consumer spending

  • Major Markets
  • Other
  • Manufacturers
  • Publishing
  • Advertisers
  • Financial and legal firms
  • Exports
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Printing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Print advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Computer-To-Plate Printing
  • The process of transferring digital data from computers directly onto printing plates.
  • E-Book
  • An electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.
  • Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus allowing the image to be transferred; typically used for high-volume printing such as wallpaper.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each color used.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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