Quality taste: Increasing health-consciousness will boost industry demand

Over the five years to 2018, the Tortilla Production industry has wrapped itself around the US palate. Tortillas have become a staple of the US diet, driven by the rapidly growing Hispanic population in the United States. Additionally, the rising number of health-conscious consumers has spurred demand for tortillas, due to many tortillas containing fiber and flaxseed. The price of corn and the world price of wheat have also been substantial drivers of the industry over the past five years, as these commodities are used as inputs in tortillas. Over the five years to 2023, industry revenue is forecast to grow...purchase to read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 13-18
2.3%
Forecast Growth 18-23
Profit
Employment
20,557
Businesses
411

Industry Threats & Opportunities

  • As the price of corn fell throughout the period, profit benefited
  • Strong contractions in input costs have led total industry profit to increase
  • The industry will benefit from the continued growth of the Hispanic population
  • Industry Report - Industry Analysis Chapter

    The Tortilla Production industry is one of the fastest-growing bakery product manufacturing industries in the United States. This is primarily due to the burgeoning Hispanic population, which has bolstered demand for the product over the five years to 2018. To attract a more varied pool of consumers, many tortilla producers have added nutritional content to their products, such as including flax and fiber in tortillas. These additions have particularly attracted health-conscious consumers who view tortillas as a healthier alternative to bread. Fur...purchase to read more.

    Additional Insights for the Tortilla Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Tortilla Production Industry are

  • Proximity to key suppliers of tortilla ingredients
  • Ability to pass on cost increases
  • Being close to tortilla consumers
  • IBISWorld analysts also discuss how external factors such as Consumer price index and Demand from soft drink, baked goods and other grocery wholesaling in the Tortilla Production industry impact industry performance..

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    What's in this report

    What is the Tortilla Production Industry?

    Operators in this industry manufacture tortillas. They purchase various ingredients (such as flour, corn, corn starch, salt and seasoning) from other food manufacturers and then sell the tortillas to downstream buyers in both flexible and paperboard container packaging. The final product is sold to grocery wholesalers and retailers, caterers and other food service contractors, which then distribute them to consumers. Tortilla chips are not included in this industry.

    Industry Products
  • White flour tortillas
  • Corn tortillas
  • All other flour tortillas
  • Industry Activities
  • Tortilla
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer price index
  • Demand from soft drink, baked goods and other grocery wholesaling
  • Healthy eating index
  • Number of immigrants

  • Current Performance
  • Popularity surge
  • Input commodity volatility
  • Industry landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Continued popularity
  • Industry landscape
  • Table: Tortilla Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Tortilla Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Grocery Wholesaling
  • Supermarkets & Grocery Stores
  • Convenience Stores
  • Food Service Contractors
  • Caterers

  • Key Selling Industries
  • Baking Mix & Prepared Food Production
  • Corn Farming
  • Flour Milling
  • Seasoning, Sauce and Condiment Production
  • Sugar Processing

  • Products & Services
  • Corn tortillas
  • White flour tortillas
  • All other flour tortillas
  • Chart: Tortilla Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail sector
  • Restaurant sector
  • Education and government sectors
  • Other
  • Chart: Major Market Segmentation for the Tortilla Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingRent and utilitiesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Tortilla Production

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Tortilla Production Industry

  • Industry Globalization
    Grupo Bimbo SA, Gruma SAB de CV, Tyson Foods Inc.,
  • Table: Grupo Bimbo SA - financial performance
  • Table: Gruma SAB de CV - financial performance
  • Table: Tyson Foods Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Tortilla Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Tortilla Production Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer price index (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Emulsifier
  • A molecule with one water-loving (hydrophilic) and one oil-loving (hydrophobic) end. It makes it possible for water and oil to become finely dispersed in each other.
  • Masa Flour
  • A Spanish wheat flour dough used to make tortillas and other related foods.
  • Sheeter
  • An industrial machine used to produce a sheet of dough in a regular thickness.
  • What Our Customers Say

    Why buy this report?

    The Tortilla Production industry market report contains data and analysis of the most influential current and future trends shaping the industry. IBISWorld’s in-depth industry market research is presented in a logical, user-friendly format, and provides growth and profit forecasts for a five-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Tortilla Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Tortilla Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Tortilla Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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