In good spirits: Rising incomes will fuel demand for premium liquors, buoying industry revenue

The Distilleries market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Demand for higher-priced craft and premium spirits will boost industry revenue growth
  • Established distilleries are facing mounting competition from new craft spirits producers
  • The increase in America’s drinking-age population will outpace general population growth

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    Industry Analysis & Industry Trends

    The Distilleries industry managed to escape declines during and immediately after the economic downturn due to a consumer trend toward premiumization, or an increase in the consumption of high-grade liquor and spirits. Additionally, the increased popularity of cocktails over the past five years resulted in more liquor consumption at on-premises drinking establishments. Although the industry remains highly concentrated, with brand loyalty and acquisitions maintaining the dominance of a few top players, the industry has also experienced an influx of small-scale craft distilleries. Overall, the industry is expected to sustain its growth over the next five years, buoyed by continued improvements in consumer spending and greater demand for higher-margin craft spirits...

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    Industry Report - Industry Products Chapter


    Whiskey currently accounts for the largest segment of industry revenue. Made from mashed corn, rye and other grains, it comes in a number of different categories that vary based on their main ingredients, alcoholic content and quality. The most common types of whiskey listed under US federal regulation include bourbon, corn, malt, rye and wheat whiskeys. Its prominence within the industry is due in part to the growing popularity of high-end whiskeys, which represent a disproportionately large segment of total whiskey sales. For example, sales of high-end premium and super-premium segments make up 66.5% of all whiskey sales, compared with 21.1% of high-end and super premium rum sales. Thi..

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    Additional Insights for the Distilleries Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Distilleries Industry are

  • Effective product promotion
  • Economies of scale
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Per capita expenditure on alcohol and Per capita disposable income in the Distilleries industry impact industry performance..

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    Industry Products

    What is the Distilleries Industry?

    This industry consists of establishments engaged in distilling spirits (i.e. not beer or wine.) The three main activities they are engaged in is distilling potable liquors (except brandies), blending liquors, and mixing liquors with other ingredients. These spirits are then bottled and sold primarily to liquor wholesalers, as well as to other retail stores.

    Industry Products
    Other spirit
    Industry Activities
    Distilling liquors
    Blending liquors
    Bottling liquors

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita expenditure on alcohol
  • Per capita disposable income
  • Excise tax on distilled spirits
  • Price of coarse grains
  • Trade-weighted index

  • Current Performance
  • Industry landscape
  • Premiumization drives growth
  • Craft spirit boom
  • Slimmer profit margins
  • Chart: Revenue Growth

  • Industry Outlook
  • Aging population poses opportunity
  • Profit margins tighten further
  • Craft trend continues
  • Industry structure
  • Table: Distilleries Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Distilleries Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Wine & Spirits Wholesaling

  • Key Selling Industries
  • Cardboard Box & Container Manufacturing
  • Corn, Wheat & Soybean Wholesaling
  • Glass Product Manufacturing
  • Printing
  • Sugar Processing

  • Products & Services
  • Whiskey
  • Vodka
  • Cordials
  • Rum
  • Tequila
  • Other spirit
  • Gin
  • Chart: Distilleries Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers to retail and liquor stores
  • Wholesalers to bars and nightclubs
  • Wholesalers to food and drink stores
  • Exports
  • Chart: Major Market Segmentation for the Distilleries Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Marketing
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Distilleries

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Distilleries Industry

  • Industry Globalization
    Major Companies
    Diageo PLCBrown-Forman Corp.Suntory Beam Inc.
  • Table: Diageo PLC - financial performance
  • Table: Brown-Forman Corp. - financial performance
  • Table: Suntory Beam Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Distilleries Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Distilleries Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Exports (2007-2021)
  • Imports (2007-2021)
  • Wages (2007-2021)
  • Per Capita Expenditure on Alcohol (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Control States
  • States where local, state and/or federal government controls the sale of alcohol. Uniform pricing. There are 17 control states/jurisdictions in the US.
  • Craft Spirits
  • Products of independently-owned distilleries where products are both made and bottled on-site. The distiller must produce a maximum of 52,000 cases of sales annually.
  • Distillation
  • The evaporation and collection of a liquid, undertaken in order to separate a more volatile liquid from a less volatile one; used as a means of purification.
  • Off-Premises
  • The purchase of liquor in packaged form (bottles, cans or casks) for consumption at home or anywhere other than the location of purchase.
  • On-Premises
  • The purchase of liquor for immediate consumption.
  • Open States
  • States where alcohol is allowed to be sold by private enterprises or citizens. Prices set by owner.
  • Premiumization
  • Trading up toward products that are of a higher quality and price.
  • Ready-To-Drink (Rtd)
  • A bottled beverage that typically has some combination of spirits and juices. Examples include Smirnoff Ice and Jack Daniels and Cola.
  • Still
  • A distilling apparatus, consisting of a vessel, in which a liquid is heated and vaporized, and a cooling device or coil for condensing the vapor.
  • Why buy this report?

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    • Identify threats and opportunities
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    This report on Distilleries:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Distilleries market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Distilleries, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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