Rough cut: Revenue will increase, but competition from in-house services will threaten growth

The Video Postproduction Services industry has experienced growth over the past five years. Box office sales have been weak, limiting demand from feature film producers. However, TV and streaming video have boomed, and the proliferation of smartphones over the past five years has boosted demand for postproduction work related to reformatting and screen conversion for mobile devices. The increasing presence of immersive computer-generated imagery (CGI) in both film and TV has also supported industry growth. Over the next five years, the industry's revenue growth will be limited largely by industries that elect to perform basic postproduction services in-house...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Evolving technology has significantly affected how this industry operates
  • Demand for video postproduction from feature film producers has been limited over the past five years
  • The industry will benefit from new media outlets
  • Industry Report - Industry Locations Chapter

    The concentration distribution of most film and TV studios heavily influences the areas in which video postproduction companies establish their business locations. Historically, industry operators have needed to locate their facilities near major studios to quickly transport completed reels and receive immediate feedback. Digital distribution technology has greatly reduced the need for postproduction companies to be so closely located to their clients, although many of the industry’s oldest companies continue to do so out of convenience.WestThe West is home to 46.9% of establishments in this industry, with 44.0% of companies conducting business in California. Due...purchase to read more.

    Additional Insights for the Video Postproduction Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Video Postproduction Services Industry are

  • Development of a symbiotic relationship with another industry
  • Ability to manage external (outsourcing) contracts
  • Attractive product presentation
  • IBISWorld analysts also discuss how external factors such as Internet traffic volume and Number of cable TV subscriptions in the Video Postproduction Services industry impact industry performance..

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    What's in this report

    What is the Video Postproduction Services Industry?

    The Video Postproduction Services industry includes businesses that prepare motion pictures for public distribution by performing editing, subtitling, closed captioning, animation and other special effects services. Companies that are involved in movie or TV production and perform postproduction activities in-house are excluded from this industry.

    Industry Products
  • Linear and nonlinear editing
  • Visual effects and animation
  • Film development and conversion
  • Color correction and digital restoration
  • Sound editing and design
  • Duplication
  • Industry Activities
  • Postprocessing video content
  • Audio editing (adding looping and sound effects)
  • Adding closed captioning, subtitles or dubbing
  • Creating and inserting graphics, animation or special effects
  • Creating credits
  • Formatting content for various media
  • Receiving and incorporating feedback from test audiences
  • Promotional activities
  • Operating film libraries (preserving and storing finished videos and stock footage)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet traffic volume
  • Number of cable TV subscriptions
  • Total advertising expenditure
  • Per capita disposable income

  • Current Performance
  • Technological shifts
  • Mixed demand
  • Profit sustained
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand
  • Technology’s influence on labor
  • Table: Video Postproduction Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Video Postproduction Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Movie & Video Production
  • Television Production
  • Television Broadcasting
  • Cable Networks
  • Advertising Agencies

  • Key Selling Industries
  • Computer Manufacturing
  • Computer Peripheral Manufacturing

  • Products & Services
  • Linear and nonlinear editing
  • Visual effects and animation
  • Film development and conversion
  • Other
  • Color correction and digital restoration
  • Sound editing and design
  • Duplication
  • Chart: Video Postproduction Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • TV programmers
  • Advertising agencies
  • Other
  • Motion picture studios
  • Chart: Major Market Segmentation for the Video Postproduction Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Video Postproduction Services

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Video Postproduction Services Industry

  • Industry Globalization
    Technicolor SA,
  • Table: Technicolor SA - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Video Postproduction Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Video Postproduction Services Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Aspect Ratio Conversion
  • A process that converts one film ratio to fit within the constraints of another.
  • Dubbing
  • Adding voice-over to characters in a different language than that in which the film was made.
  • Foley
  • Reproduction of everyday sounds for use in filmmaking to create a sense of reality within scenes.
  • Subtitling
  • Adding text in a language suitable for the country in which the film is to be exported.
  • What Our Customers Say

    Why buy this report?

    The Video Postproduction Services industry market report contains strategic analysis of the key drivers influencing the industry. Save hours of time on research and prospecting using IBISWorld’s standardized, up-to-date reports on thousands of industries. Our industry research provides growth and profit forecasts for a five-year outlook period, presented in a clear and user-friendly format.

    IBISWorld industry market research reports enable you to:
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    This report on Video Postproduction Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Video Postproduction Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Video Postproduction Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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