Overview

High-powered engines: Strong demand will benefit the growing, highly concentrated industry

IBISWorld’s Search Engines market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Advertisers will increasingly turn to search engine marketing, propelling industry demand
  • Search engines have demonstrated enormous profit capacity due to automated processes
  • Search engines will cooperate with social networks to enhance users’ search experiences

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    Industry Analysis & Industry Trends

    Over the five years to 2016, industry revenue is expected to grow. While most search engines are entirely dependent on advertising revenue, this industry emerged from the downturn relatively unscathed, as operators were able to attract hesitant advertisers with the wide reach and visibility that industry websites provide. As consumer spending rebounded and advertising expenditure increased, advertisers that had scaled back their search engine marketing campaigns have reinvested heavily over the past five years. Over the five years to 2021, industry revenue is expected to grow. Advertisers are expected to increasingly turn to search engine marketing because of its cost effectiveness and efficiency advantages over traditional media...

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    Industry Report - Industry Products Chapter

    The industry's primary product is the broad range of search capabilities that it provides to internet users. Yet, as these services are offered to consumers for free, it is useful instead to analyze the industry's revenue-generating product: targeted ad space it sells to advertisers. These advertisements can be broken down into either paid placement or paid inclusion advertisements. Contextual advertisements, such as those administered through Google's AdSense network, are accounted for in the Internet Publishing and Broadcasting industry (IBISWorld report 51913b).

    Paid placement

    Paid placement ads account for the overwhelming majority of industry revenue, estimated at 98.9% of the total in 2016. Adv..

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    Additional Insights for the Search Engines Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Search Engines Industry are

  • Quick adoption of new technology
  • Strong branding
  • A highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Number of mobile internet connections and Consumer spending in the Search Engines industry impact industry performance..

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    Industry Products

    What is the Search Engines Industry?

    This industry includes enterprises that operate search engines and other types of search-based websites that display advertisements. These search engines typically provide search services for free and earn income when a user clicks on an advertising link, known as a "paid click." Websites may attract users to their search engines by offering a range of additional free services, such as e-mail, news, social networking, entertainment and other information.

    Industry Products
    Paid placement: brand awareness
    Paid placement: online sales
    Paid placement: generate leads
    Paid placement: drive traffic
    Paid placement: other
    Paid inclusion
    Industry Activities
    Providing internet search capabilities
    Providing internet image search capabilities
    Providing web-based applications (e.g. e-mail and maps)
    Distributing and selling online text advertisements
    Distributing and selling online banner advertisements

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Number of mobile internet connections
  • Consumer spending
  • Percentage of services conducted online
  • Total advertising expenditure
  • Demand from internet publishing and broadcasting

  • Current Performance
  • Cashing in
  • Major player dominance
  • Chart: Revenue Growth

  • Industry Outlook
  • Social integration
  • Mobile searching
  • Emerging applications
  • Table: Search Engines Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Search Engines Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Retail Trade
  • Advertising Agencies
  • Consumers

  • Key Selling Industries
  • Internet Publishing and Broadcasting
  • Internet Service Providers

  • Products & Services
  • Paid placement: brand awareness
  • Paid placement: online sales
  • Paid placement: generate leads
  • Paid placement: drive traffic
  • Paid placement: other
  • Paid inclusion
  • Chart: Search Engines Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail
  • Other
  • Financial services
  • Automotive advertisers
  • Telecom
  • Leisure travel
  • Consumer electronics and computers
  • Consumer packaged goods
  • Chart: Major Market Segmentation for the Search Engines Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitTraffic acquisition costs, patents and transaction feesWages and depreciationMarketing
  • Chart: Cost Structure Benchmarking – Sector vs Search Engines

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Search Engines Industry

  • Industry Globalization
    Major Companies
    Alphabet Inc.Microsoft Corporation
  • Table: Alphabet Inc. - financial performance
  • Table: Microsoft Corporation - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Search Engines Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Search Engines Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Number of mobile internet connections (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Click Fraud
  • Occurs when a person or automated computer program with no actual interest in an advertisement clicks on an ad for the purpose of charging that advertiser for the click.
  • Click-Through Rate
  • A common productivity metric used for online advertising, the click-through rate is used in many search engine pricing algorithms. CTR measures the fraction of users that click an ad after viewing it.
  • Cost Per Click
  • One of the main pricing models used for online advertising. With cost per click, advertisers are charged for every click their ad receives.
  • Keyword Queries
  • Any string of text entered by a user into a search engine. The search engine returns results that are related to the query.
  • Vertical Search
  • A search that specializes in a specific kind of online content (e.g. travel or health).
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Search Engines:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Search Engines market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Search Engines, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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