Late bloomer: Revenue will decline, hampered by import competition

IBISWorld’s Plant & Flower Growing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
Annual Growth

Industry Threats & Opportunities

  • The influx of low-cost cut flower imports has had a negative effect on domestic farmers
  • Increased efficiency in transportation has led to nationwide price competition
  • Imports will continue to grow more quickly than exports

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    Industry Analysis & Industry Trends

    The Plant and Flower Growing industry has had a challenging five years to 2017. The influx of low-cost cut flower imports from Colombia and Ecuador has challenged the domestic industry's price competitiveness, exacerbating declines in revenue. Drought conditions in the United States in 2012 harmed industry harvest volume and product quality, encouraging an increased inflow of imports. Over the next five years to 2022, IBISWorld forecasts that industry revenue will continue its decline, though at a slower pace than in the five years to 2017. Overall, demand from florists and wholesalers is expected to continue declining...

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    Industry Report - Industry Analysis Chapter

    The Plant and Flower Growing industry has wilted in the five years to 2017. Over this period, revenue is expected to decline at an annualized rate of 0.7% to total $13.6 billion, including an estimated 0.5% bump in 2017. While plant and flower growing is one of the highest value-per-acre industries in the farm sector, nursery and floriculture production is struggling to survive, as competition for the discretionary dollar and from imports remains high. Growers are trying to stay relevant by engaging in price competition, and downstream retailers are also engaging in price wars, with large chain superstores gaining headway over specialized retailers. Overall, low-cost imports undermine the price of domestic plants and flowers.


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    Additional Insights for the Plant & Flower Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Plant & Flower Growing Industry are

  • Economies of scale
  • Production of premium goods/services
  • Ability to alter goods and services produced in favor of market conditions
  • IBISWorld analysts also discuss how external factors such as Demand from florists and Per capita disposable income in the Plant & Flower Growing industry impact industry performance..

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    Industry Products

    What is the Plant & Flower Growing Industry?

    Establishments in this industry grow nursery plants, such as trees and shrubs; flowering plants, such as foliage plants, cut flowers, flower seeds and ornamentals; and short rotation woody trees, such as Christmas trees and cottonwoods. These plants can either be grown under cover or in an open field.

    Industry Products
    Nursery stock crops
    Annual bedding and garden plants
    Potted flowering plants
    Foliage plants
    Potted herbaceous perennials
    Cut flowers and cut cultivated greens
    Propagative floriculture materials
    Short rotation woody trees
    Industry Activities
    Floriculture production
    Nursery and tree production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from florists
  • Per capita disposable income
  • Demand from nursery and garden stores
  • Demand from flower and nursery stock wholesaling
  • Trade-weighted index

  • Current Performance
  • Blooming imports
  • Transportation and consolidation
  • Pushing daisies
  • Chart: Revenue Growth

  • Industry Outlook
  • Imports versus exports
  • Consolidation and automation
  • Profit and potential
  • Table: Plant & Flower Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Plant & Flower Growing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Plant & Flower Growing
  • Flower & Nursery Stock Wholesaling
  • Nursery & Garden Stores
  • Supermarkets & Grocery Stores
  • Florists

  • Key Selling Industries
  • Crop Services
  • Farm Supplies Wholesaling
  • Farm, Lawn & Garden Equipment Wholesaling
  • Fertilizer Manufacturing
  • Pesticide Manufacturing
  • Plant & Flower Growing
  • Tractors & Agricultural Machinery Manufacturing
  • Water Supply & Irrigation Systems

  • Products & Services
  • Nursery stock crops
  • Annual bedding and garden plants
  • Potted flowering plants
  • Potted herbaceous perennials
  • Foliage plants
  • Propagative floriculture materials
  • Short rotation woody trees
  • Cut flowers and cut cultivated greens
  • Chart: Plant & Flower Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Flower and nursery stock wholesalers
  • Intra-industry sales
  • Retailers
  • Other
  • Exports
  • Chart: Major Market Segmentation for the Plant & Flower Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWages and depreciationUtilities, rent and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Plant & Flower Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Plant & Flower Growing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Plant & Flower Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Plant & Flower Growing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Jargon & Glossary
    Genetically Modified (Gm)
  • A technique where specific changes are introduced into a plant or animal's DNA by genetic engineering techniques. The most common modified foods include soybean, corn and canola.
  • Organic Agricultural Production
  • Farming that does not involve the use of artificial chemicals, pesticides, fertilizers or genetically modified organisms.
  • Propagative
  • Plants and flowers that are used as inputs into further nursery, floriculture production and agriculture production.
  • Tensiometer
  • A control irrigation system in nurseries. Soil moisture is monitored in the plant root, allowing producers to give a specific plant species the correct moisture level it requires.
  • Trellis
  • Latticework used to support climbing plants.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Plant & Flower Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Plant & Flower Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Plant & Flower Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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