Overview

IBISWorld’s Real Estate Agents market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The still young Real Estate Agent industry in China has developed rapidly over the past decade, in line with the high growth across China's real estate markets. China's large population, the accelerating urbanization process, rising household disposable incomes and strong economic growth have all contributed to the development of the real estate market. As a result, there is increasing demand for real estate agents in China to meet the expanding market volumes and requirements for higher transaction efficiency. There were about 46,419 industry enterprises employing 618,315 workers with a payroll of $12.4 billion in total wages in 2016.

Over the five years through 2016, industry revenue grew at the low annualized rate of 18.6% to $38.5 billion...

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Industry Report - Starting a New Business Chapter

Entry barriers to this industry have generally been low. However, these levels can fluctuate in different sub-industries.

The barriers to operate in the pre-existing real estate brokerage industry are fairly low. Start-up costs and requirements for employees in brokerage companies are low. However, new entrants may be faced with limited real estate information and few customers.

Operations for real estate agencies, consulting and evaluation have high requirements for employee professional qualifications and registered capital. For example, the minimum registered capital for the establishment of a real estate evaluation firm is RMB 300,000 ($44,000 in the form of a limited liability company or RMB 500,000 ($73,500) in the form of a partnership.

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Additional Insights for the Real Estate Agents Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Real Estate Agents Industry are

  • Qualified work force
  • Establishment of brand names
  • Effective product promotion
  • IBISWorld analysts also discuss how external factors such as Economic Indicators - Residential Housing Prices and Gross Domestic Product (GDP) in the Real Estate Agents industry impact industry performance..

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    Industry Products

    What is the Real Estate Agents Industry?

    Real Estate Agents in China provide real estate services, including sales agency, consulting, property evaluations, real estate brokerage and other related services.

    Industry Products
    Real estate agency services
    Real estate brokerage services
    Consultancy
    Evaluation
    Industry Activities
    Real estate price evaluations
    Real estate intermediation and sales
    Real estate rental brokerage
    Real estate consultancy services
    Real estate purchasing guarantees

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Economic Indicators - Residential Housing Prices
  • Gross Domestic Product (GDP)
  • Household Disposable Income
  • Housing Market - Dwelling Sales
  • Interest Rates - Housing Loan Rates

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Real Estate Agents Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Real Estate Agents Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Real Estate Development and Management
  • Realty Management

  • Key Selling Industries
  • Real Estate Development and Management

  • Products & Services
  • Real estate agency services
  • Real estate brokerage services
  • Consultancy
  • Other
  • Evaluation
  • Chart: Real Estate Agents Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Real estate developers
  • Individuals and households
  • Other
  • Chart: Major Market Segmentation for the Real Estate Agents Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Rent and utilities
  • Purchases
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Real Estate Agents

  • Basis of Competition
  • Professional services and experience
  • Commission levels
  • Service scope
  • Operating networks
  • Marketing

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Real Estate Agents Industry

  • Industry Globalization
    Major Companies
    Beijing Homelink Real Estate Co. Ltd.Centaline (China) Property Consultants Ltd.E-House (China) Holdings LimitedShenzhen World Union Properties Consultancy Co., Ltd.Hopefluent Group Holdings Limited
  • Table: Beijing Homelink Real Estate Co. Ltd. - financial performance
  • Table: Centaline (China) Property Consultants Ltd. - financial performance
  • Table: E-House (China) Holdings Limited - financial performance
  • Table: Shenzhen World Union Properties Consultancy Co., Ltd. - financial performance
  • Table: Hopefluent Group Holdings Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Real Estate Agents Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Real Estate Agents Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Assets (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Gross Floor Area (Gfa)
  • A measure of the floor space of a building.
  • Outsource
  • To procure goods or services under contract with an outside supplier.
  • Primary Real Estate
  • Newly built commercial and residential buildings.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Real Estate Agents:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Real Estate Agents market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Real Estate Agents, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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