Fresh choices: Healthy menu options and expansion into emerging markets will drive industry growth

The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Moreover, over the five years to 2022, IBISWorld forecasts that the industry will continue to surge forward. Global fast food restaurants will benefit as the global economy improves and consumers continue to spend on small luxuries, such as eating out. Rising international expansion of US-based fast food chains will continue to be the primary driver of industry growth as emerging economies increasingly demand more fast food options...purchase to read more.

Industry Statistics & Market Size
Revenue
$651bn
Annual Growth 12-17
3.3%
Forecast Growth 17-22
Profit
Employment
11.9m
Businesses
783,066

Industry Threats & Opportunities

  • Operators have made a major push into emerging nations, particularly China
  • Operators have been particularly successful expanding in emerging countries like China
  • Aggressive international expansion plans by major players will continue over the next five years
  • Industry Report - Starting a New Business Chapter

    The barriers to entry are low in this industry because a fast food operator can establish a new restaurant with a relatively low capital outlay and no existing customer base. A new entrant to the industry can also reduce their initial capital costs and borrowings by leasing premises and equipment.Additionally, while there are several well-established global chains that dominate this market, the overall industry has a low level of market share concentration with the top four players accounting for less than 35.0% of the industry's total revenue in 2017. The...purchase to read more.

    Additional Insights for the Global Fast Food Restaurants Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Fast Food Restaurants Industry are

  • Business expertise of operators
  • Having a clear market position
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and GDP of East Asia in the Global Fast Food Restaurants industry impact industry performance..

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    What's in this report

    What is the Global Fast Food Restaurants Industry?

    This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

    Industry Products
  • Burger
  • Sandwich
  • Snack
  • Pizza
  • Chicken
  • Industry Activities
  • Operating quick-service restaurants
  • Operating fast food services
  • Operating drive-through and takeout facilities
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • GDP of East Asia
  • Global consumer sentiment index
  • Global per capita income

  • Current Performance
    Developed economiesEmerging economiesHealth awarenessConsolidation and profit
  • Chart: Revenue Growth

  • Industry Outlook
    Ongoing risks for developed nationsEmerging economiesIndustry structure
  • Table: Global Fast Food Restaurants Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Fast Food Restaurants Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Global Consumers

  • Key Selling Industries
  • Global Agriculture, Hunting, Forestry and Fishing
  • Global Bakery Goods Manufacturing
  • Global Cardboard Box & Container Manufacturing
  • Global Soft Drink & Bottled Water Manufacturing

  • Products & Services
  • Burger
  • Chicken
  • Snack
  • Sandwich
  • Pizza
  • Other
  • Chart: Global Fast Food Restaurants Industry Products and Services Segmentation

  • Demand Determinants
  • Population
  • Demographics
  • Disposable income
  • Health consciousness
  • Convenience

  • Major Markets
  • Highest income quintile
  • Second-highest income quintile
  • Middle income quintile
  • Second-lowest income quintile
  • Lowest income quintile
  • Chart: Major Market Segmentation for the Global Fast Food Restaurants Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent and utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Global Fast Food Restaurants

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Fast Food Restaurants Industry

  • Industry Globalization
    McDonald's Corporation, Yum! Brands Inc.,
  • Table: McDonald's Corporation - financial performance
  • Table: Yum! Brands Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Global Fast Food Restaurants Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Global Fast Food Restaurants Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Full-Service Restaurants
  • Restaurants that offer a sit-down meal with table service. Payment is usually made at the completion of the meal.
  • Limited-Service Restaurants
  • Fast food restaurants that provide seating and some table service if required, and ordering at a counter. Payment usually made prior to the meal being consumed.
  • Quick-Service Restaurants
  • Fast food restaurants with no table service, where a meal is ordered at a counter and paid for at the time of ordering.
  • What Our Customers Say

    Why buy this report?

    The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Fast Food Restaurants global market research report offers insightful industry analysis and research into the market at an international level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Fast Food Restaurants:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Fast Food Restaurants market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Fast Food Restaurants, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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