The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Fast Food Restaurants global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
McDonald's Corporation $x.xlock
Yum! Brands, Inc. $x.xlock
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022
Employment ('000)

Industry Threats & Opportunities

  • Operators have made a major push into emerging nations, particularly China
  • Operators have been particularly successful expanding in emerging countries like China
  • Aggressive international expansion plans by major players will continue in the next five years
  • Industry Analysis & Industry Trends

    The Global Fast Food Restaurants industry has managed to grow over the past five years despite being battered by a weakened global economy and society's increasing awareness of the health risks associated with a diet high in fat, salt and sugar. The industry's attempts to respond to changes in consumer preferences have also supported revenue growth. Moreover, over the five years to 2022, IBISWorld forecasts that the industry will continue to surge forward. Global fast food restaurants will benefit as the global economy improves and consumers continue to spend on small luxuries, such as eating out. Rising international expansion of US-based fast food chains will continue to be the primary driver of industry growth as emerging economies increasingly demand more fast food options...

    Industry Investment

    The industry's capital intensity is determined by the ratio of capital to labor costs. To calculate the ratio, wages and depreciation are used as proxies. In 2017, IBISWorld estimates that for every dollar spent on wages, about $0.18 is spent on the use and replacement of buildings and equipment, indicating that this industry has a medium level of capital intensity.

    Fast food operators need to invest in cooking and storage equipment such as burners, grills, deep fryers, fridges and freezers. Capital outlays can be reduced by renting or leasing buildings and equipment. Most franchise agreements are arranged so the franchisee is not exposed to excessive capital costs, meaning the building they operate out of is rented and much of the equipment is leased.


    Additional Insights for the Global Fast Food Restaurants Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Fast Food Restaurants Industry are

  • Business expertise of operators
  • Having a clear market position
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Global consumer spending and GDP of East Asia in the Global Fast Food Restaurants industry impact industry performance..

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    Industry Products

    What is the Global Fast Food Restaurants Industry?

    This industry is composed of restaurants where patrons pay for quick-service food products before eating. Purchases may be consumed on-site, taken out or delivered. Gross revenue is derived from both franchised and company-owned stores. Franchise fees are not accounted for in total industry revenue. Most of the industry's establishments also sell beverages, such as water, juice and sodas, but usually not alcohol.

    Industry Products
    Limited service - eat in
    Limited service - takeout
    Mobile and street vendors
    Cafeterias and buffets
    Industry Activities
    Operating quick-service restaurants
    Operating fast food services
    Operating drive-through and takeout facilities

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global consumer spending
  • GDP of East Asia
  • Global consumer sentiment index
  • Global per capita income

  • Current Performance
  • Developed economies
  • Emerging economies
  • Health awareness
  • Consolidation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Ongoing risks for developed nations
  • Emerging economies
  • Industry structure
  • Table: Global Fast Food Restaurants Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Fast Food Restaurants Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Consumers

  • Key Selling Industries
  • Global Agriculture, Hunting, Forestry and Fishing
  • Global Bakery Goods Manufacturing
  • Global Cardboard Box & Container Manufacturing
  • Global Soft Drink & Bottled Water Manufacturing

  • Products & Services
  • Limited service - eat in
  • Limited service - takeout
  • Mobile and street vendors
  • Cafeterias and buffets
  • Chart: Global Fast Food Restaurants Industry Products and Services Segmentation

  • Demand Determinants
  • Population
  • Demographics
  • Disposable income
  • Health consciousness
  • Convenience

  • Major Markets
  • Middle-income and upper-middle-income households
  • Upper low-income households
  • High-income households
  • Chart: Major Market Segmentation for the Global Fast Food Restaurants Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Global Fast Food Restaurants

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Fast Food Restaurants Industry

  • Industry Globalization
    Major Companies
    McDonald's CorporationYum! Brands, Inc.
  • Table: McDonald's Corporation - financial performance
  • Table: Yum! Brands, Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Fast Food Restaurants Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Fast Food Restaurants Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Global consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Full-Service Restaurants
  • Restaurants that offer a sit-down meal with table service. Payment is usually made at the completion of the meal.
  • Limited-Service Restaurants
  • Fast food restaurants that provide seating and some table service if required, and ordering at a counter. Payment usually made prior to the meal being consumed.
  • Quick-Service Restaurants
  • Fast food restaurants with no table service, where a meal is ordered at a counter and paid for at the time of ordering.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Fast Food Restaurants:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Fast Food Restaurants market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Fast Food Restaurants, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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