Overview

The global economy presents its own set of opportunities and threats for businesses in a range of industries. IBISWorld’s Global Public Relations Agencies global market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Market Share of Companies
Interpublic $x.xlock
Omnicom $x.xlock
WPP Group $x.xlock
Industry Statistics & Market Size
Revenue
$44bn
Annual Growth
2011 - 2016
5.1%
Annual Growth
2016 - 2021
Profit
Employment ('000)
290
Business
116,781

Industry Threats & Opportunities

  • The industry is providing clients with targeted campaigns to reach an increasingly fragmented consumer market
  • The amount of money that corporations have spent on PR services has increased
  • New industry entrants will likely specialize in social media space
  • Industry Analysis & Industry Trends

    Media fragmentation, strong growth in several emerging markets and recovering advertising budgets have driven revenue growth in the Global Public Relations Agencies industry over the five years to 2016. Additionally, expanding household incomes in emerging markets and the need for political and business organizations to manage their reputations online will be the main drivers of growth during the next five years. As the global economy continues to pick back up, revenue will grow. Social media campaigns and specialist firms will be an increasingly central part of the industry in the next five years...

    Industry Investment

    The Global Public Relations Agencies industry is labor intensive and relies on the knowledge and creativity of employees (aspects that cannot be automated) rather than technology. Therefore, minimal investment in equipment is required in PR agencies. In 2016, industry operators are expected to spend $0.02 on capital equipment for every dollar spent on wages. All aspects of the provision of PR services require direct labor input and a significant amount of face-to-face time including consulting with clients, emerging strategies and providing customized origination, delivery and monitoring of communications. Thus, average wages tend to be high in PR agencies.

    Additional Insights for the Global Public Relations Agencies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Global Public Relations Agencies Industry are

  • Having a good reputation
  • Ability to effectively communicate and negotiate
  • Degree of globalization in the firm
  • IBISWorld analysts also discuss how external factors such as Global advertising expenditure and Global per capita income in the Global Public Relations Agencies industry impact industry performance..

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    Industry Products

    What is the Global Public Relations Agencies Industry?

    Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as with employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.

    Industry Products
    General PR services
    Lobbying/Corporate services
    Media relations
    Event management
    Industry Activities
    Media relations
    Issue/crisis management
    Promotional events
    Social media management
    Public affairs

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Global advertising expenditure
  • Global per capita income
  • GDP of the BRIC nations
  • Global consumer spending
  • Global investor confidence

  • Current Performance
  • Growing advertising spending
  • Media fragmentation and the rise of digital media
  • Industry structure
  • Emerging markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Online media
  • Emerging economies
  • Downstream markets
  • Table: Global Public Relations Agencies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Global Public Relations Agencies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Global Mining
  • Global Pharmaceuticals & Medicine Manufacturing
  • Global Financial Intermediation
  • Global Advertising Agencies

  • Key Selling Industries
  • Global Commercial Real Estate
  • Global Internet Service Providers

  • Products & Services
  • General PR services
  • Lobbying/Corporate services
  • Media relations
  • Other
  • Event management
  • Chart: Global Public Relations Agencies Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising services
  • Economic development
  • Special events
  • Media landscape

  • Major Markets
  • Consumer products
  • Industrials and energy
  • Technology
  • Health and medical services
  • Finance and banking services
  • Other
  • Government
  • Chart: Major Market Segmentation for the Global Public Relations Agencies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Rent and Utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Global Public Relations Agencies

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Global Public Relations Agencies Industry

  • Industry Globalization
    Major Companies
    WPP Group PLCOmnicom Group Inc.The Interpublic Group of Companies Inc.
  • Table: WPP Group PLC - financial performance
  • Table: Omnicom Group Inc. - financial performance
  • Table: The Interpublic Group of Companies Inc. - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Global Public Relations Agencies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Global Public Relations Agencies Industry
    Includes:
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Global advertising expenditure (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Astroturfing
  • An artificial grassroots movement: a publicity campaign created by a PR agent on behalf of a client under the guise of being an independently driven grassroots community group initiative.
  • Below-The-Line
  • Promotional activities that reach consumers directly, including direct mail, text messages and e-mail.
  • Blog
  • A type of website maintained by an individual with regular entries of commentary, descriptions of events, or other material.
  • Microblog
  • A very short blog, often 140 characters or less, as is the case with Twitter.
  • New Media
  • Digital media including internet and websites, cell phones and iPods.
  • Traditional Media
  • Incorporates advertising in the traditional media areas of TV, radio, newspapers and magazines.
  • Twitter
  • An internet social networking site that allows members to microblog (post very short messages) and have their updates broadcast to friends or constituents.
  • Viral Marketing
  • Refers to marketing techniques that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Global Public Relations Agencies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Global Public Relations Agencies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Global Public Relations Agencies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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