Edelman bolsters US Food and Beverage segment with new appointment
In February 2022, Edelman Public Relations Worldwide (Edelman) announced changes to its Food and Beverage team, naming Heidi Hovland the global chair of the segment. Hovland was the former CEO of Devries Food and Beverage and will look to bring that experience over to her new role. This appointment is integral to the companies’ goals as they seek to further expand in their third largest sector, which has exhibited double-digit growth in the past year.
StructuralIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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