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Direct Selling Companies in Kentucky

Author.Name IBISWorld United States Last Updated: August 2022 NAICS KY45439

Direct Selling Companies in Kentucky industry analysis

The Direct Selling Companies industry in Kentucky is expected to decline an annualized -x.x% to $x.x million over the five years to 2022, while the national industry will likely grow at x% during the same period. Industry establishments decreased an annualized -x.x% to x,xxx locations. Industry employment has decreased an annualized -x.x% to x,xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2027, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to grow x%. Industry establishments are forecast to grow x.x% to x,xxx locations. Industry employment is expected to decrease an annualized -x.x% to x,xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Direct Selling Companies in Kentucky Market Research Report

What’s Included in the Direct Selling Companies in Kentucky Market Research Report

Definition of the Direct Selling Companies in Kentucky?

Direct selling is retailing a product or service from one person to another away from a fixed retail location. Providers are referred to as independent consultants, distributors or representatives. Sales are made via home parties, workplaces, trucks, wagons, street-corner carts or door-to-door.

What’s included in the Direct Selling Companies in Kentucky?

The Direct Selling Companies in Kentucky includes home and family care products, personal care and wellness products, clothing and accessories, leisure and educational products and miscellaneous merchandise. Related terms covered in the Direct Selling Companies in Kentucky industry report includes a marketing strategy in which the sales force is compensated not only for sales they personally generate but also for the sales of others they recruit, a retailer that primarily sells goods and services via the internet. many of these companies do not have brick-and-mortar locations and a retail store that is differentiated by its sheer size and a large range of products, including electronics, household goods and other consumer products.

Industry Performance of the Direct Selling Companies industry in Kentucky

Benchmark the Direct Selling Companies in Kentucky industry performance with all KY county and national performance.

Direct Selling Companies in Kentucky

#34 in Highest Revenue 0.4% of state's GDP
Revenue (2022)
Annual Growth (2017-22)
Annual Growth (2022-27)

Direct Selling Companies in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Direct Selling Companies industry in Kentucky

See how key industry drivers, such as population, new business formation, median houshold income, percentage of business conducted online, consumer confidence index and consumer spending are impacting Direct Selling Companies in Kentucky

Kentucky Economic Indicators

Population
New Business Formation
Median Houshold Income

View more economic information in KY State Economic profile

US Key External Drivers

Percentage of business conducted online
Consumer confidence index
Consumer spending

For the full list of industry drivers, see report purchase options.

County Data of the Direct Selling Companies industry in Kentucky

Access proprietary data on county in the Direct Selling Companies in Kentucky, such as Daviess County, Fayette County and Warren County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Direct Selling Companies industry in Kentucky

Download 17 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Direct Selling Companies industry in Kentucky in 2025?

The market size of the Direct Selling Companies industry in Kentucky is $281.9m in 2025.

How many businesses are there in the Direct Selling Companies industry in Kentucky in 2025?

There are 8,595 businesses in the Direct Selling Companies industry in Kentucky, which has been declining at an average annual rate of -1.2% from 2017 to 2022.

Has the Direct Selling Companies industry in Kentucky grown or declined over the past 5 years?

The market size of the Direct Selling Companies industry in Kentucky has been declining at an average annual rate of -2.7% from 2017 to 2022.

How many employees in the Direct Selling Companies industry in Kentucky in 2025?

There are 6,615 employees in the Direct Selling Companies industry in Kentucky, which has been declining at an average annual rate of -3.4% from 2017 to 2022.