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Television Advertising Procurement Research Report | Published: Jul 2016

Helping businesses make better purchasing decisions, faster

Television Advertising: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Television Advertising procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Television Advertising to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Television Advertising - Recent Price Trend

Television advertising prices have been rising at an estimated average rate of 0.6% annually from 2013 to 2016. Media conglomerates have been instituting the highest price increases because they have more control over the market and thus greater pricing power; although MVPDs and independent television stations have also been raising their prices, it has been to a lesser extent. Additionally,... purchase to read more

Television Advertising - Total Cost of Ownership

The total cost of ownership for television advertising varies based on the amount of capital buyers invest in the production of their spot, but is high on average. A high total cost of ownership signifies that buyers pay more than 100.0% of the purchase price of their television advertising slot in service-related costs not included in the purchase price. The primary additional costs associated... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of television advertising, which refers to television programming during which commercials produced and paid for by organizations are aired. Television advertising is used to promote a variety of goods, services and ideas and can be acquired from media conglomerates, multichannel video programming distributors and independent television stations. This report does not cover advertising in other forms of media or the production of television advertisements.

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