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Television Ad Placement Services Procurement Research Report | Published: Jul 2016

Helping businesses make better purchasing decisions, faster

Television Ad Placement Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Television Ad Placement Services Procurement Research Report offers purchasing insight into the Television Ad Placement Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Television Ad Placement Services - Recent Price Trend

In the three years to 2016, television ad placement service prices have grown an estimated annualized 1.4%. Out of all supplier types, advertising conglomerates have increased their prices the most because, as dominant market players, they can charge a premium for their services. Buyers have largely been willing to pay these premiums because conglomerates' higher collective experience in the... purchase to read more

Television Ad Placement Services - Total Cost of Ownership

Although there are many costs associated with the procurement of TV spots, such as the cost of producing the advertisement, there are few associated with the services that facilitate procurement. Therefore, the overall total cost of ownership for TV ad placement services is low. The only additional costs beyond the price of the service are the costs of communicating with suppliers and of faulty... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of television ad placement services, which include researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services, and key buyers include retailers and other sellers of goods and services that have a wide target audience. This report does not cover the purchase of television advertising space, television advertisement production or placement services for other types of media.

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