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Radio Advertising Procurement Research Report | Published: Feb 2017

Helping businesses make better purchasing decisions, faster

Radio Advertising: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Radio Advertising procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Radio Advertising to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 14-17
IBISWorld Buyer
Power Score
X.X
Profit Benchmark
Profit Benchmark
Price Change 17-20
Price Change
Radio Advertising - Recent Price Trend

Average radio advertising prices have risen at an estimated annualized rate of 1.0% in the three years to 2017. More than anything else, strong growth in demand trends has supported this price growth. Radio advertising is a major advertising medium, making up nearly 8.0% of all advertising spending, according to eMarketer, which explains why demand for the service rarely falters. In addition,... purchase to read more

Radio Advertising - Total Cost of Ownership

The primary cost buyers must sustain to make full use of their radio advertising is the production of their commercial. A radio commercial typically costs between $300 and $1,500 to produce depending on a number of variables, including the length and the content. Longer commercials will cost more to produce because they require more investment in scripting, voice talent, sound editing and other... purchase to read more

 


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of radio advertising. Radio advertising refers to marketing communications sent over AM, FM or satellite radio channels. Radio broadcasters sell advertising to supplement their music, news or talk content and to earn revenue. For buyers, radio advertising provides an opportunity to reach a high volume of potential customers with audio messages. This report excludes radio operators functioning exclusively online and advertising provided via other mediums such as television channels and magazines.



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