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Press Release Services Procurement Research Report | Published: Mar 2016

Helping businesses make better purchasing decisions, faster

Press Release Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Press Release Services procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Press Release Services, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Press Release Services - Recent Price Trend

Average prices for press release services have increased at an estimated average rate of 3.4% each year from 2013 to 2016. Higher purchase costs and rising demand have fostered price growth; however, falling wage costs and moderate competition have tempered price increases.Press release service prices have been growing in part due to suppliers' rising input costs, particularly their purchase... purchase to read more

Press Release Services - Total Cost of Ownership

Without a press release, buyers have nothing to distribute. For this reason, the cost of writing a press release is the main ancillary expense for buyers of press release services. The cost of hiring someone to write a press release ranges from $80 to $1,000 per release, but is $313 per release on average. This expense equals about 87.0% of the current purchase price for press release services,... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of press release services, which are also called news wires or wire services. Providers typically operate distribution platforms through which they create and optimize customized news content that enables buyers to easily distribute proprietary news to a general or targeted audience. Such platforms also include tracking capabilities that allow buyers to measure and evaluate audience reach. Press release writing services, advertising agency services and public relations services are not included in this report.

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