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Newspaper Advertising Procurement Research Report | Published: Jul 2016

Helping businesses make better purchasing decisions, faster

Newspaper Advertising: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Newspaper Advertising procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Newspaper Advertising, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Newspaper Advertising - Recent Price Trend

Average prices for newspaper advertising have increased at an estimated annualized rate of 0.3% from 2013 to 2016. This price trend designates a period in which suppliers have continued to cope with a market in decline, which has hurt demand for their services and cut into market revenue. Ordinarily, a declining market would compel its suppliers to slash prices to retain sales, but due to a small... purchase to read more

Newspaper Advertising - Total Cost of Ownership

To run a newspaper advertisement, buyers must consider the cost of creating the advertisement along with the fee for advertising space. According to Demand Media, the creation costs range from $1,500 to $20,000 per page. These expenses are high compared to the price of a single advertising space, but advertisements can be run in multiple newspapers at a time, allowing buyers to spread the cost... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of newspaper advertising. Newspaper advertising refers to the display of a promotional marketing message in a newspaper alongside normal editorial content. Advertisements in newspapers can come in a variety of sizes and be printed in black and white or colored ink depending on the newspaper’s design. This report does not cover the markets of other types of advertising, such as magazine advertising, radio advertising, online advertising or television advertising.

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