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Media Placement & Fulfillment Services Procurement Research Report | Published: Dec 2016

Helping businesses make better purchasing decisions, faster

Media Placement & Fulfillment Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Media Placement & Fulfillment Services procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Media Placement & Fulfillment Services to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Media Placement & Fulfillment Services - Recent Price Trend

The price of media placement and fulfillment services has been rising at an estimated annualized rate of 2.3% during the three years to 2016. The rate of price changes has varied among suppliers, with the advertising conglomerates at the top of the market instituting higher price increases than most other suppliers. This discrepancy reflects the growing dominance these top suppliers have over the... purchase to read more

Media Placement & Fulfillment Services - Total Cost of Ownership

The total cost of ownership for media placement and fulfillment services is low, indicating that there are few hidden costs. Although media buying itself includes a variety of hidden costs, there are few additional costs associated specifically with the services that media placement and fulfillment suppliers provide to buyers. The two main costs are the costs of communicating with suppliers and... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of media placement and fulfillment services. These providers, also known as media buying agencies, research, negotiate and place orders for advertising time and space on behalf of a client. These services are provided primarily by media and advertising agencies. The types of media purchased include television, radio, print and internet, among others. This report does not cover other agency services, such as advertising creation and production.

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