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Media Monitoring Services Procurement Research Report | Published: Mar 2017

Helping businesses make better purchasing decisions, faster

Media Monitoring Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Media Monitoring Services procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Media Monitoring Services to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 14-17
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 17-20
Price Change
Media Monitoring Services - Recent Price Trend

Average prices for media monitoring services have been growing at an estimated annualized rate of 2.5% in the three years to 2017. Rising demand for services has triggered this price growth, although declines in wage costs have kept prices in check.Market demand has been increasing, primarily due to growth in total advertising expenditure. Media monitoring services better enable buyers to track... purchase to read more

Media Monitoring Services - Total Cost of Ownership

The total cost of ownership for media monitoring services is low. However, buyers must be a1ware of the rate schedule when purchasing a service. Typically, prices are quoted per year per user, so it is important to know the limitations or contractual terms of the subscription before committing to it. Buyers must be aware of the scope of the service they are buying, including whether it covers... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies or agents, media monitoring services monitor and collect news clippings (both virtual and physical) on topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the PR agency’s client. Media monitoring allows PR professionals to track the level of exposure they have created for their client and helps determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.

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