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Magazine Advertising Procurement Research Report | Published: Mar 2017

Helping businesses make better purchasing decisions, faster

Magazine Advertising: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Magazine Advertising procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Magazine Advertising to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 14-17
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 17-20
Price Change
Magazine Advertising - Recent Price Trend

The price of magazine advertising has increased at an estimated annualized rate of 1.0% in the three years to 2017. Vendors have incurred greater costs during this period, which has supported this price growth. For example, printing ink has become more costly to manufacture, so it has become more expensive to procure. As a result, vendors' production costs have increased, which they have passed... purchase to read more

Magazine Advertising - Total Cost of Ownership

Magazine advertising has a low total cost of ownership. The primary ancillary cost associated with magazine advertising is the expense of shooting and designing the advertisement. According to Demand Media, these setup costs can range from $1,500 to $20,000 per one-page advertisement. Overall a low total cost of ownership aids buyers by limiting the amount of hidden charges they might face... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of magazine advertising. Suppliers of magazine advertising offer space in their print magazines and periodicals in which buyers can display marketing messages. Buyers can purchase this advertising space directly from the magazine publication or through an advertising agency. This report does not cover other types of advertising, such as newspaper advertising, direct mail advertising services, television advertising or online services.

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