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Magazine Advertising Procurement Research Report | Published: Jun 2016

Helping businesses make better purchasing decisions, faster

Magazine Advertising: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Magazine Advertising Procurement Research Report offers purchasing insight into the Magazine Advertising market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Magazine Advertising - Recent Price Trend

The average prices for magazine advertising has increased at an estimated annualized rate of 2.5% from 2013 to 2016. Growth in input costs is one of the factors supporting higher prices. Although many suppliers use market-based pricing models, which moderate the impact of input costs, rises in printing ink prices and, more prominently, overhead costs across suppliers has placed some upward... purchase to read more

Magazine Advertising - Total Cost of Ownership

Magazine advertising has a low level of total cost of ownership. The primary ancillary cost associated with magazine advertising is the expense of shooting and designing the advertisement. According to Demand Media, these setup costs can range from $1,500 to $20,000 per one-page advertisement. Although this expense suggests the additional expense can exceed the cost of advertising space, the cost... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of magazine advertising. Suppliers of magazine advertising offer space in their print magazines and periodicals in which buyers can display marketing messages. Buyers can purchase this advertising space directly from the magazine publication or through an advertising agency. This report does not cover other types of advertising, such as newspaper advertising, direct mail advertising services, television advertising or online services.

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