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Digital Advertising Agency Services Procurement Research Report | Published: May 2016

Helping businesses make better purchasing decisions, faster

Digital Advertising Agency Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Digital Advertising Agency Services Procurement Research Report offers purchasing insight into the Digital Advertising Agency Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
X.X
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Digital Advertising Agency Services - Recent Price Trend

Prices for digital advertising agency services have been rising an estimated average 3.0% per year in the three years to 2016. Demand for advertising services has been rising, driving agencies to raise their prices and reduce dependence on individual buyers.In particular, growth in internet traffic volume and total advertising expenditure have driven this positive shift in demand. Both of these... purchase to read more

Digital Advertising Agency Services - Total Cost of Ownership

The total cost of ownership for digital advertising agency services is medium, because buyers face few costs associated with the service outside of the quoted price. Many digital advertising agencies, particularly smaller firms, charge buyers a setup fee in addition to the purchase price of their services. This fee is meant to account for the extra time and resources that are used in creating... purchase to read more

 


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of digital advertising agency services. Digital advertising refers to promotional messages delivered to consumers through online media outlets. Services provided by digital advertising agencies include search engine optimization (SEO), mobile advertising, digital display advertising and social media management. This report does not cover the purchase of these services individually; instead, it focuses on agencies that provide all of these services combined in a coordinated digital advertising campaign.



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