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Digital Advertising Agency Services Procurement Research Report | Published: Jan 2017

Helping businesses make better purchasing decisions, faster

Digital Advertising Agency Services: Procurement Research Report Highlights

Benchmark Price RFP/RFQ/Negotiation Questions
3-year Price Forecast Supply Chain Analysis
Supplier Intelligence Sample Buyer Decision Scorecard
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IBISWorld’s Digital Advertising Agency Services Procurement Research Report is a comprehensive guide to purchasing Digital Advertising Agency Services. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.

Report Snapshot
Price Forecast & Benchmarking
Benchmark Price
Benchmark Price
Price Change 13-16
IBISWorld Buyer
Power Score
Profit Benchmark
Profit Benchmark
Price Change 16-19
Price Change
Digital Advertising Agency Services - Recent Price Trend

Prices for digital advertising agency services have been rising an estimated average 2.9% per year in the three years to 2016. Demand for advertising services has been rising, incentivizing suppliers to raise prices.In particular, growth in internet traffic volume and total advertising expenditure have driven increases in demand. Both of these price drivers have been growing from 2013 to 2016,... purchase to read more

Digital Advertising Agency Services - Total Cost of Ownership

The total cost of ownership for digital advertising agency services is medium; buyers face few costs associated with the service outside of the quoted price. Many digital advertising agencies, particularly smaller firms, charge buyers a setup fee in addition to the purchase price of their services. This fee is meant to account for the extra time and resources that are used in creating social... purchase to read more


About This ReportRelated ReportsTable of Contents

This report is intended to assist buyers of digital advertising agency services. Digital advertising refers to promotional messages delivered to consumers through online media outlets. Services provided by digital advertising agencies include search engine optimization (SEO), mobile advertising, digital display advertising and social media management. This report does not cover the purchase of these services individually; instead, it focuses on agencies that provide all of these services combined in a coordinated digital advertising campaign.

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