IBISWorld’s Website Analytics Software procurement research is intended to help you save time and money in the initial research stages of the buying process. Our data and analysis explain the characteristics, pricing dynamics, supply chain risks and negotiation tactics of Website Analytics Software to help your company negotiate strategically with suppliers. Our report insights also give your company the credibility to work with internal stakeholders and executives to better manage the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Website Analytics Software - Recent Price Trend

In the three years to 2017, the average price of website analytics software has been growing steadily at an estimated annualized rate of 0.4% to $70,862 per year. Despite rising input costs and expanding demand, prices have only been marginally rising because the increasing capabilities of free versions of the software have prevented vendors from raising prices more rapidly.The input costs that...


Website Analytics Software - Total Cost of Ownership

Website analytics software has a low total cost of ownership. After purchasing the software, few further expenses are passed down to the buyer. Buyers may use training or customer support to become familiar with the software's tools and functions, but this typically comes with the software. Additionally, any software issues, such as bugs, are taken care of by the vendor free of charge. Buyers...


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About this Report

This report is intended to assist buyers of website analytics software. Website analytics software measures, collects and reports internet data, which is used to understand user traffic behavior and improve websites. This report includes both paid and free versions of website analytics software and does not include mobile web analytics, online video analytics, website correlation or traffic generation models.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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