IBISWorld’s Sales & Marketing Software Procurement Research Report is a comprehensive guide to purchasing Sales & Marketing Software. This report offers strategic analysis of the factors influencing purchasing decisions, including price trends and three-year forecasts, input costs and demand factors, along with key suppliers and an analysis of the extended supply chain. Armed with the right procurement intelligence, your company will be able to make educated purchasing decisions.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Sales & Marketing Software - Recent Price Trend

In the three years to 2017, the pricing environment for the sales and marketing software market has been somewhat beneficial to buyer power. Although the price of sales and marketing software has been growing at an estimated average annual rate of 0.3%, it has shown a low level of volatility. Low price volatility, supported by heavy competition within the market, has reduced the chances of severe...


Sales & Marketing Software - Total Cost of Ownership

The total cost of ownership for sales and marketing software is moderate. The moderate total cost of ownership negatively impacts buyers because they face some significant expenses that may cause them to go over budget. Buyers need to consider other supplemental costs beyond the price of the software. Features such as training sessions, installation, customization and updates are particularly...


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About this Report

This report is intended to assist buyers of sales and marketing software. This software allows businesses to track clients’ information, forecast commissions, optimize their marketing campaigns and track the campaigns across all media channels. Suppliers are generally software developers. This report does not include database management software or other HR software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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