IBISWorld’s Procurement Research Reports cover thousands of indirect purchasing lines. Our data and analysis help you strategically engage and negotiate with suppliers and give you the credibility to work with internal stakeholders and executives. IBISWorld’s Marketing Attribution Software procurement research provides price trends and forecasts, supplier benchmarks and negotiation questions all intended to give your company leverage during the sourcing process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Marketing Attribution Software - Recent Price Trend

The price of marketing attribution software has risen at an estimated annualized rate of 1.0% in the three years to 2017. Price growth has mainly been driven by increasing demand for the software. The three main factors influencing this upward trend in demand are total advertising expenditure, private investment in computers and software and internet traffic volume. Considering the direct...


Marketing Attribution Software - Total Cost of Ownership

The total cost of ownership for marketing attribution software relies heavily on the pricing model of the supplier providing the service. Suppliers that charge a percentage of ad spend for their software do so with the assumption that they will be providing extra support to their clients, so ancillary services such as setup, training and integration are typically included in the price they...


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About this Report

This report is intended to assist buyers of marketing attribution software. Marketing attribution software helps companies track the effectiveness of advertising campaigns to acquire leads and make sales. The software tracks the events that lead to a sale (e.g. video advertisement, online banner or e-mail promotion) and determines the value of each component that contributed to the purchase. The software helps businesses make informed decisions about their ad spend. This report does not include services that conduct marketing attribution analysis, tag management systems, advertising media or other types of business analytics software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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