IBISWorld’s E-mail Marketing Software Procurement Research Report offers purchasing insight into the E-mail Marketing Software market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

E-mail Marketing Software - Recent Price Trend

The average price of e-mail marketing software has been decreasing at an estimated annualized rate of 0.8% in the three years to 2018. Strong competition has been the primary cause of falling prices due to more suppliers entering the market; however, the rate of decline has been slow due to rising input costs and growing demand.The market for e-mail marketing software has low barriers to entry...


E-mail Marketing Software - Total Cost of Ownership

E-mail marketing software exhibits a low total cost of ownership. The software is distributed using the SaaS model, meaning the software is hosted on the vendor's servers and buyers access it over the internet. As a result, buyers do not need to spend a significant amount of time installing the program, nor do they need to own the hardware necessary to run the program. Instead, they perform...


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About this Report

This report is intended to assist buyers of e-mail marketing software. Suppliers in this market help buyers target their audiences via e-mail marketing tools, such as subscriber segmentation and behavior analysis. Relevant services include e-mail creation, campaign management, reporting, analytics and data management. Key buyers of e-mail marketing software include digital marketing agencies, financial institutions and technology firms. This report does not include direct mail advertising services.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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