If your company is looking to save time and money during the initial stages of the buying process, IBISWorld’s Data Masking Software procurement research will provide you with the tools necessary to do just that. This report breaks down the data and analysis behind buying Data Masking Software, such as pricing dynamics, supply chain risks and external demand drivers. Your company will also gain expert negotiation tactics to help gain leverage when working with suppliers.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Data Masking Software - Recent Price Trend

The price of data masking software has fallen at an estimated annualized rate of 0.8% in the three years to 2017. Increasing competition from free and open source versions of the software have led to steady cuts in prices across the market, despite strong demand growth and rising wage costs for suppliers.Demand for data masking software has been soaring. Businesses have steadily invested more and...


Data Masking Software - Total Cost of Ownership

Using data masking software incurs moderate additional costs over the purchase price. The implementation of a data masking software system involves a significant investment of time and IT resources to integrate the software into existing systems. Once the software is fully integrated, though, the buyer will see few if any additional costs. The moderate total cost of ownership somewhat limits...


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About this Report

This report is intended to assist buyers of data masking software. Data masking software protects sensitive data by substituting, shuffling, varying, encrypting or manipulating data to prevent viewing by unauthorized parties. This report excludes open source data masking software.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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