IBISWorld’s Telemarketing Services Procurement Research Report offers purchasing insight into the Telemarketing Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard

Telemarketing Services - Recent Price Trend

The average price for telemarketing services has been rising at an estimated average annual rate of 1.8% from 2014 to 2017. Rising demand has been the primary factor contributing to price growth. However, prices have been growing with a low degree of volatility. Though rising prices hinder buyers, low price volatility benefits them because it signifies that prices are unlikely to fluctuate...


Telemarketing Services - Total Cost of Ownership

The total cost of ownership for telemarketing services is low for a well-chosen contract. Assuming buyers have negotiated a contract that clearly outlines fixed rates, prices per lead or a percentage of generated revenue, there are few additional costs associated with the service. Training costs are the most prominent added cost encountered by buyers. Buyers must often pay for the time a supplier...


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About this Report

This report is intended to assist buyers of telemarketing services. Suppliers in this market use telephone or e-mail to promote client products or services, take orders, solicit contributions or provide information on behalf of clients. Services are typically provided on a contract basis. Telemarketers never own the product or provide the service they are representing. This report focuses on outbound calling services, and does not include the gathering of marketing and public opinion data.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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