Overview

IBISWorld’s Social Media Management Services Procurement Research Report offers purchasing insight into the Social Media Management Services market. Our analysis dissects pricing trends and the supply chain, including highlighting key suppliers and their financial benchmarks. The report also provides key pieces of take-away intelligence, such as negotiation question preparation and a buying decision scorecard, which includes factors weighted according to their importance in the decision-making process.
doneBenchmark Price
doneRFP/RFQ/Negotiation Questions
done3 Year Price Forecast
doneSupply Chain Analysis
doneSupplier Intelligence
doneSample Buyer Decision Scorecard
REPORT SNAPSHOT

Social Media Management Services - Recent Price Trend

In the three years to 2017, prices for social media management services have been increasing at an estimated rate of 1.9% per year on average. Rising demand and increasing overhead costs have driven prices upward. However, falling wage costs and significant competition have kept price growth in check.Rising demand for services has been the primary driver of price growth during the past three...

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Social Media Management Services - Total Cost of Ownership

The total cost of ownership for social media management services is low. Buyers should be aware that many vendors charge setup fees to new clients, although typically these fees do not add up to more than two months’ worth of subscription fees. Moreover, many vendors’ setup fees are even lower than the equivalent of one month’s subscription.Additional costs may stem from add-on services that are...

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About this Report

This report is intended to assist buyers of social media management services. Social media refers to the collection of websites and online tools that enable internet users to share information, and it includes websites like Facebook, Twitter and Instagram. On behalf of clients, social media management services curate and create content, engage with followers, monitor metrics and help convert followers into paying customers. Social media management services can be purchased as part of a digital advertising service package from a digital advertising agency, but may also be acquired as a singular service. This report does not cover other digital advertising services, such as search engine optimization (SEO) or mobile advertising.

Table of Contents

At a Glance

Executive Summary

Price Environment
 Price Fundamentals
  Benchmark Price
  Pricing Model
 Price Drivers
 Input Cost Drivers
 External Demand Drivers
 Recent Price Trend
 Price Forecast

Product Characteristics
 Product Life Cycle
 Total Cost of Ownership
 Product Specialization
 Related Goods
 Subsitute Goods
 Regulation
 Quality Control
Supply Chain & Vendors
 Supply Chain Dynamics
  Supply Chain Risk
  Geographic Locations
  Imports
 Competitive Environment
  Market Share Concentration
  Vendor Company Types
 Market Profitability
 Switching Cost

Purchasing Process
 Buying Basics
 Buying Lead Time
  Selection Process
  Buying-Decision Scorecard
 Key RFP Elements

Negotiation Questions

Buyer Power Score Components

Jargon & Glossary

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